by Ashley Przybyla | Jan 29, 2024 | Blog, Digital Marketing, FiredUp!, Marketing, PR
Cavemen had rocks tied to sticks, the Mesopotamians had tools hand-forged from bronze, medieval knights had swords, Shakespeare had a quill pen, and we…well, we have just about everything else. And in a world dominated by digital, some of our tools are (almost) as...
by Kristina Leal and Theresa Carper | Jan 2, 2024 | Blog, Business, Digital Marketing, Marketing, PR
Welcome to the Firebrand Tech & Media Culture Awards 2023, where we’re taking a break from writing useful content to reflect on the chaos and trends that defined our little corner of the universe. To be clear, this isn’t exactly a year-end round-up (this is much...
by Lucy Allen | Dec 5, 2023 | Blog, Content, Marketing, PR
As a marketer, you’ve likely heard of the 12 brand archetypes and maybe even used them in your work. The premise came from Swiss psychiatrist and psychoanalyst Carl Jung’s personality archetypes in the 1940s. Each Jungian archetype takes certain innate human...
by Morgan McLintic | Nov 15, 2023 | Blog, Business, Digital Marketing, Marketing, PR
It’s predictions time. Be warned, we underestimated the hype around GenAI last year. In fact, I called it a ‘non-factor’ alongside the metaverse when it comes to marketing. As a figleaf of defense, we got the substance correct: “AI copywriters might provide a path to...
by Chris Ulbrich | Nov 8, 2023 | Blog, Marketing, PR
Any PR professional will tell you. Funding news is aces. Thought leadership is essential. But nothing succeeds like data. Well-planned data campaigns pay dividends in the short and long term. We knew it from experience, but we didn’t have hard numbers to prove it....
by Ian Lipner | Oct 25, 2023 | Blog, Marketing, PR
It isn’t easy for most tech startups to stay in the news. Sure, they have their big moments – whether it’s when they emerge from stealth, when they announce major funding rounds, or even when they launch disruptive new products. But getting coverage in between those...
