by Firebrand Team | Apr 18, 2019 | Blog, Digital Marketing, Marketing, Resources
Remarketing typically includes display remarketing, dynamic banner remarketing, video remarketing, and social media remarketing. It’s a go-to approach in the paid media digital marketing world. But doing remarketing correctly requires thought, strategy and execution...
by Joel Engardio | Jan 11, 2019 | Blog, Content, Digital Marketing, PR, Resources
The great American novelist and humorist Mark Twain lived before the advent of blogs, but his view on writing length still resonates today: “I didn’t have time to write a short letter,” he famously said. “So I wrote a long one instead.” Writing succinctly takes...
by Firebrand Team | Jan 9, 2019 | Blog, Digital Marketing, Marketing
If reading long blog posts online isn’t your thing, this entire post can be downloaded as a formatted pdf. What Is Marketing Attribution? In the context of digital marketing, marketing attribution is a math problem for assigning recognition of an outcome to an...
by Firebrand Team | Dec 4, 2018 | Blog, Digital Marketing, Marketing, Resources
As companies consider Account-Based Marketing (ABM) strategies, one question consistently comes up: should we invest in a dedicated platform to support our digital marketing program? Just as there’s no specific time for a startup to begin adopting ABM strategies,...
by Maura Lafferty | Oct 17, 2018 | Blog, Digital Marketing, Marketing, PR
October is a busy month filled with preparations for Halloween, hayrides, and PR strategy! As you review your plans for media outreach, keep these ten tips from trick-or-treaters in mind: 1. Pick a creative costume to stand out from other trick-or-treaters There are...
by Morgan McLintic | Apr 26, 2018 | Blog, Business, Digital Marketing, Marketing, PR
Some clients are better than others. Like a good boss, people will work hard for an amazing client. It’s Amazing Client that the team will think about on the way home, which springs to mind when an opp comes in, and for whom the team will happily stay late when the...
