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Why We Like Hiring Freelancers

Why We Like Hiring Freelancers

by Morgan McLintic | May 26, 2021 | Blog, Content, Digital Marketing, Marketing, PR

Everyone is hiring – including us. Agencies who laid off their teams in 2020 now find themselves understaffed and are desperately trying to recruit – so the market is tight for the rest of us who continued to grow last year. Filling that void leaves...
Understanding the Value of Assisted Conversions

Understanding the Value of Assisted Conversions

by Shane Jordan | Dec 7, 2020 | Blog, Digital Marketing, PR, SEO

Think back to the last time you purchased a pair of headphones or earbuds online. Did you type “earbuds” into Google and click to purchase from the first search ad that popped up? Probably not. I bet you checked out a few brands, styles and colors before settling on...
Predictions for the Future of SEO in 2021

Predictions for the Future of SEO in 2021

by Alastair Nee | Nov 12, 2020 | Blog, Digital Marketing, PR, SEO

SEO is a marketing enigma. Just when us SEO experts think we have figured out a repeatable blueprint for SEO success, Google drastically changes its algorithm and what once worked really well, suddenly does not garner the same results. Not to mention that there is no...
The Superweapon to Improve Lead Quantity and Quality

The Superweapon to Improve Lead Quantity and Quality

by Morgan McLintic | Aug 19, 2020 | Blog, Digital Marketing, PR

Every startup is looking for more and better Leads at a lower cost. So what’s the superweapon? Patience. Really? That’s it. Yes – and let me explain. You are in a fight for Leads with your competitors. You want the most Leads and Marketing Qualified Leads at the...
Five Content Assets Every Startup Needs

Five Content Assets Every Startup Needs

by Lucy Allen | Jul 15, 2020 | Blog, Content, Digital Marketing, Resources

Content is the fuel of every marketing campaign. You know that already. But creating content can be time-consuming and, for resource-strapped startups, that’s a problem. You don’t have an infinite capacity to create content, so what should you do?  Through...
Seven Tips for a Successful First Webinar

Seven Tips for a Successful First Webinar

by Morgan McLintic | Jun 26, 2020 | Blog, Digital Marketing, Marketing, Resources

In-person events have been canceled leaving startups with holes in their lead funnel. While there are many virtual events being organized, a common approach to fill the void is to organize a webinar. Ideally, you’d create a regular series of webinars that will...
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Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

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Latest posts

Can PR Help with AI Search?

Mar 19, 2025

Updated on 01/13/2026Organic traffic is going down for many startup sites. For those without large paid media programs, this is a problem since organic is the primary source of traffic. Why is it going down? Buyers might be searching less as they are distracted by...

How to Build a Thought Leadership Campaign

Feb 26, 2025

Updated on 01/26/2026 In Part One of this series, we asked: what does it take to be a thought leader? We showed why thought leadership is important for so many tech companies, especially those that need to educate their market or earn the trust of buyers, and we laid...

Google Ads B2B Advertising Benchmarks: From Startups to Scaleups

Feb 4, 2025

An Always Up-to-date GuideUpdated on 01/21/2026 There is a saying in marketing: “It’s always easier to report when the metrics are good.” This saying rings especially true in the B2B marketing agency world. But how do we know what constitutes “good” metrics? We can...

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