by Morgan McLintic | Sep 3, 2025 | Blog, Digital Marketing, Marketing, PR
Updated on 01/27/2026 AI search is multiplying the impact of PR programs. 89% of LLM citations come from earned sources, including 27% from journalistic outlets. This recent survey by Muck Rack has been excitedly received by PR teams. Not only does media coverage...
by Yasaman Sadeghi | Aug 26, 2025 | Blog, Digital Marketing, Marketing
Updated on 01/13/2026Think of FAQs as the Swiss Army knife of your product pages — small, unassuming, but absurdly useful. Not only do they answer customer questions before they even have to click Contact Us, they also make search engines and generative AI tools...
by Nicole Pytel | Aug 20, 2025 | Blog, Business, Content, Digital Marketing, Marketing
Updated on 01/26/2026 The AI era has ushered in a new set of marketing rules. B2B buyers aren’t just consuming content that your brand puts out. They’re also actively using AI tools to shape their research journeys. The hard part for you? These tools determine if and...
by Morgan McLintic | Aug 13, 2025 | Blog, Marketing, PR
Our startup marketing podcast, FiredUp!, has just published its 100th episode. It’s a milestone. So beyond thanking our listeners, guests, and the amazing team behind the scenes, we wanted to share a few lessons learned from reaching triple digits. Let’s be clear:...
by Arman Khayyat | Aug 6, 2025 | Blog, Digital Marketing, Marketing
Updated on 01/26/2026 Large Language Models (LLMs) are rapidly growing as a new front end of search, powering AI assistants, chatbots, and search engine features that answer user queries directly instead of pointing to traditional links — and significantly changing...
by Lucy Allen | Jul 30, 2025 | Blog, Business, Content, Digital Marketing, Marketing
Updated on 01/13/2026Every few years, someone proclaims that the press release is dead (and then goes on to argue that it isn’t actually dead, it’s just evolving…) Well, it’s that time again folks. This time around, we’re looking at how press releases are changing in...
