by Alastair Nee | Jan 12, 2023 | Blog, Digital Marketing, Marketing, PPC, SEO
Startups are always looking for cost-effective ways to scale sales, and with VC funding slowing down for many sectors, marketing budgets are often under scrutiny. However, generating demand for your proposition is essential for awareness, adoption, and sales – and...
by Patrick Brady | Jan 7, 2023 | Blog, Digital Marketing, Marketing, PPC, SEO
Whether the economic fundamentals are falling apart, the Fed is trying to fix a supply chain through demand, or corporate America just feels like the vibes are off, the results are the same – your marketing budget is likely getting cut and performance is going under...
by Morgan McLintic | Dec 16, 2022 | Blog, Content, Marketing, PR
It’s planning season, whether your year-end is based on the calendar or offset for a Feb 1 start like many startups. Budget-wise, we’re seeing some caution or minor trimming, but general confidence about 2023. The difference is mainly predicated on the need to raise...
by Lucy Allen | Dec 14, 2022 | Blog, Content, Marketing, PR
According to Gartner, 75% of B2B buyers consult three or more pieces of customer advocacy content before making a purchasing decision. To most marketers, those three pieces of content may as well be three Olympic gold medals: the hard-won, highly-celebrated outcome...
by Maura Lafferty | Nov 15, 2022 | Blog, Content, Marketing, PR
Search engines and the web are the most convenient and common starting point for journalists reporting on your company’s business trends in 2022. According to the MuckRack State of Journalism for 2022, 57% of journalists get their news from online newspapers or...
by Yasaman Sadeghi | Oct 20, 2022 | Blog, Digital Marketing, Marketing
GIFs – love them or hate them, these bite-size animations have proven themselves to be a powerful tool in social media marketing strategies. What was once just a niche medium for communicating sentiments without text, has evolved into a highly effective tactic that...
