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Zero-Click Marketing: 5 Winning Tactics  When Nobody Clicks

Zero-Click Marketing: 5 Winning Tactics When Nobody Clicks

by Alastair Nee | Feb 18, 2026 | Blog, Digital Marketing, Marketing

The click is dying. And if you’re a marketer, that likely brings a wave of anxiety.  For decades, the click was our north star, proof that our content worked, our messaging resonated, our strategy succeeded. We obsessed over click-through rates, celebrated...
AI Visibility Report: How Does Your Brand Stack Up in AI Search Results?

AI Visibility Report: How Does Your Brand Stack Up in AI Search Results?

by Alastair Nee | Jan 14, 2026 | Blog, Digital Marketing, Marketing

The search landscape is undergoing the biggest shakeup since the advent of Google Search. While marketers have spent decades optimizing for Google, a quieter revolution has been taking place: AI platforms like Claude, Perplexity, ChatGPT, and Gemini are rapidly...
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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

Social Media Strategy for Executives: The New Era of Leadership Visibility

Sep 23, 2026

Most B2B marketing plans still treat executive social media as something the CEO handles personally, in between board meetings and funding announcements. It rarely gets a dedicated expert and its own budget.  In today's new era of B2B buyer Search, AI-powered...

Firebrand Turns Ten

Sep 16, 2026

Firebrand is a decade old! Now that is a milestone!  I just wanted to use this moment to thank the Firebrand team - many of whom have been with me for those ten years. They have made this journey possible and enjoyable (most days!). Today we are doing some of our best...

So, You Want to Pitch an AI Story

Sep 9, 2026

If you point a finger at any given company, they will claim to have an AI story worth telling. But that’s not always how journalists see it. In a world where journalists are flooded with constant pitches from companies claiming to have the next “revolutionary” or...

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