by Alastair Nee | Jun 3, 2026 | Blog, Digital Marketing, Marketing, PPC
The B2B buyer’s shortlist is set before your sales team even knows a deal exists. Buyers arrive with four or five names already in mind, and they buy from that list 95% of the time. Meanwhile, AI search tools are drafting those shortlists before any human...
by Alastair Nee | Feb 4, 2025 | Blog, Digital Marketing, Marketing
An Always Up-to-date GuideUpdated on 01/21/2026 There is a saying in marketing: “It’s always easier to report when the metrics are good.” This saying rings especially true in the B2B marketing agency world. But how do we know what constitutes “good” metrics? We can...
