Twitter is rolling out a 360 livestream video feature. PRWEEK asked us what it means to the company and to brands. For Twitter, it makes sense to integrate Periscope into the main platform more closely. For brands with a strong Twitter presence, it’s an opportunity for immersive engagement. Brands could use the feature to amplify an event they are holding, like a keynote. Since the 360 exploration ability still works for those who missed the live event, the archive might also offer a way to extend the investment.

Read the full PRWEEK article here.