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Digital Marketing Case Study

Kloudio PPC strategy leads to efficient scaling of Google Search and Display

Kloud.io, an innovative data process automation platform for analysts, data engineers, and everyday business users,had recently launched their new core product in a crowded market. They needed marketing to hit the ground running and drive early awareness and quality conversions (leads). Firebrand designed a holistic SEO and PPC strategy that enhanced the performance of key landing pages that included gated assets. By developing and fine tuning Google Search and Display campaigns, as well as providing keyword optimization to site pages, Firebrand was able to drive qualified leads at scale.

Key Results

Z

875% increase in impressions, leading to a 1,587% increase in clicks

Z

1,650% increase in macro conversions (leads)

Z

64% decrease in Cost per Click (CPC)

Z

65% decrease in Cost per Acquisition (CPA)

Approach

E

After acquiring the Google Ads account from an incumbent agency, Firebrand was able to quickly assess key areas of strategic optimization which were swiftly acted on to enhance overall Google Ads account performance

E

New campaign launches with precision targeting contributed to driving significant increases in impressions and clicks

E

Search campaigns were frequently optimized for keyword targeting, ad rotation, and bid strategies

E

Display campaigns were continuously optimized for placements and keyword targeting

In their words

“We’re a young, growing tech company that is leveraging spreadsheets to help business users spend less time wrangling data from SaaS applications, databases, and data warehouses. Firebrand quickly understood our market position and put together Google Ads strategies that drove quality leads right out of the gate. They were able to efficiently reach our audience and nailed the PPC plan.” – Josh Gleason, Vice President of Marketing – Kloudio

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