PR Agency for AI Companies

Raising awareness of the senior team and their perspectives on key issues. 

Executive visibility starts with defining the platform for each spokesperson and their thought leadership point of view. Profiles are raised through speaking opportunities, bylines and columns, placing commentary on current topics in earned media, podcast programs and through active social channels. It can involve coaching, ghostwriting, and media training to ensure execs are on message and consistent. As one of the best PR agencies for a B2B AI company, Firebrand has a proven track record of building the personal brand profile for key execs.

An AI company is interesting to media, not just for what it does, but for what it knows. 

A major part of that insight comes from its data and metadata. What does the data say about key trends of the day or the fortunes of public companies in the media spotlight? Beyond the ‘state of’ reports, we use data to add credibility, respond to calls for sources, spark pitches and make announcements. If internal data is hard to access or insufficient, Firebrand also has relationships with primary research companies that can field surveys to gain insights into buyer behavior that will substantiate the company narrative.

Firebrand has strong media relationships and understands the needs of reporters.

A core strength of Firebrand is its ability to craft a compelling narrative for the company and to pitch stories that the media will be interested in. We employ former reporters who know how to present our clients in the most compelling way. As one of the best pr agencies for AI companies, we also have deep media relationships, forged over years of working together with reporters. We spend time tracking journalists’ moves, seeing how coverage evolves, and using that to time our pitches with trends and breaking stories.

Approximately 75% of B2B decision-makers listen to podcasts (Demand Gen Report). 

Just like you, your buyers listen to podcasts regularly, often to learn more about their industry and best practices. This is an important opportunity for your key spokespeople to build the brand to communicate their expertise. Firebrand will build an online speaker bio for your execs, designed for podcasters, that highlights topics they can discuss and showcases their track record. We’ll secure opportunities in B2B podcasts, prepare your spokespeople, and handle all the logistics required for a successful appearance. Since we have our own podcast, we fully understand the needs of podcasters and what goes into making a great episode.

The public relations program can fuel increased visibility in AI search.

As you’d expect from one of the best tech PR agencies for AI companies, Firebrand provides sophisticated Generative Engine Optimization (GEO) programs to raise awareness in AI search. Earned media coverage and social media are frequently cited by LLMs, so having an active PR program is central to high visibility in key buyer prompts. By closely aligning the PR program with GEO efforts, Firebrand ensures that earned media coverage not just raises awareness directly with prospects but also indirectly through LLMs like Claude and ChatGPT. Specifically, we modify our media lists to account for citation rates, target specific prompts for executive visibility topics and ensure press releases are GEO-optimized among many other integrations. Many Firebrand clients engage the agency to handle SEO/GEO and PR together for this reason.

82% of B2B buyers state that content from industry creators and thought leaders influences their purchasing decisions (Demand Gen Report).

They are called influencers for a reason – because they can shape opinion about your brand and products. It’s increasingly important for AI brands to engage with third party influencers who can create content for them and raise awareness with their audiences. Influencers can include independent analytics, academics, researchers, and experts working inside other vendors. Firebrand will help identify influencers for your space, engage them organically or through sponsored programs, and then work with them to share your key messages.

Product launches and new features are a staple of PR for AI companies. 

But with the pace of development today, it’s important to have a clear process to define messaging and the theme of each launch. This creates internal alignment and increases interest in the launch. Brands need to build their capacity to launch products – and Firebrand will guide that process from a comms perspective to ensure maximum exposure for each product milestone.

Any AI company can have a crisis that threatens its existence. 

The reputational damage will affect the company’s prospects. How the company responds can be the deciding factor. Firebrand has an experienced team of former journalists and communications veterans who can guide you through the storm of reputation management. Better still, Firebrand will help navigate around it in the first place.