Firebrand is a PR Agency for Tech Brands
We’re also a Digital Marketing and Content Marketing Agency.
Startups need to get the message out. They need to raise awareness and educate audiences about their company, category and products.
But there’s a gap between what the company knows, and what its audiences know.
Technology public relations aims to close that perception gap. If only your prospects understood there’s a better way, if only partners, employees or investors could see the potential. That’s where Firebrand can help.
As a tech PR agency in San Francisco, Firebrand leads startups along the path to increased reputation, building strong relationships with customers and community, and towards hitting key business goals. We help your target audience see what you see.
PUBLIC RELATIONS FOR STARTUP SERVICES
As a boutique technology pr agency for startups, Firebrand focuses on:
Messaging
Conveying your story and why it matters, in a way that stands out.
Brand Building
Creating preference and positive associations.
Raising Awareness
Increasing recognition for the company, products and leadership.
Demand Building
Educating prospects, shaping opinion, driving action.
Firebrand’s PR services
include messaging, media relations, influencer marketing, analyst relations, social media marketing, speaking / awards programs, executive visibility, press releases, paid content and earned media.
What public relations services
do we provide for B2B startups?
Corporate Communications
Communicating the company’s mission, vision, values and milestones. Corporate Communications builds awareness and shapes reputation. It creates value and enhances your appeal to investors, partners and talent. For startups, this includes announcing funding rounds and management team appointments, shaping the category with influencers, conducting primary research, collaborating with partners and setting standards.
It also involves executive visibility and thought leadership. At an early stage, the senior team is a key asset of the company that highlights potential and adds credibility, personality and vision.
Product PR
Product launches and updates are a staple of PR for startups. How can startups make it matter externally as much as it matters internally? That’s down to the messaging, timing, creativity and execution. Firebrand’s public relations services can help you get the most from product PR against a backdrop of diminishing media opportunity.
Executive Visibility
Raising awareness of the senior team and their perspectives on key issues. Executive visibility starts with defining the platform for each spokesperson and their thought leadership point of view. Profiles are raised through speaking opportunities; bylines and columns; placing commentary on current topics in earned media and on social channels. It can involve coaching, ghostwriting, and media training to ensure execs are on message and consistent.
Crisis Management
Any startup can have a crisis which threatens its existence. The reputational damage will change the prospects of the company. How the company responds can be the deciding factor. Firebrand has an experienced team of former journalists and communications veterans who can guide you through the storm of reputation management. Better still, let’s navigate around it in the first place.
CLIENTS
Establishing an expert in employee listening through research, earned media
and content.
Corporate, product and mission-oriented comms for leader in modern spend management.
Ensuring all people in all types of work have access to affordable retirement savings plans
In their words
What makes our PR agency different?
Most agencies are disciplined, hard-working, creative and well-connected. But PR strategies and campaigns do still fail. That’s why we set out to be a B2B public relations agency that is all those things and more.
Reasons campaigns fail |
Our Solution |
Lack of domain expertiseThe team simply doesn’t ‘get it’ |
Experienced teamAveraging over 15 years in the sector |
Team churnEroding knowledge and relearning lessons |
Engaged cultureZero involuntary team churn |
Lack of senior involvementPlacing too much pressure on junior staff |
Hands-onThe senior team is involved on a daily basis |
Lack of proactivityNot enough ideas or opportunities |
Media savvyClose to the issues bringing opps your way |
Poor writingLeading to redrafts and a slow campaign |
Award-winning copyStaffed with recognized journalists |
PUBLIC RELATIONS CASE STUDIES
Perceptyx
Perceptyx becomes an authority on the future of work after executing mediagenic thought leadership program
Rippling
Rippling engages HR professionals through targeted media coverage and byline articles
Emburse
Emburse reaches CFOs with executive thought leadership and media relations
Find out more about why we are different here
We’ve also put together a ‘Safe Start’ Pledge for new clients to ease the transition to a new firm, avoiding common pitfalls.
Ready to outshine your competitors?
Contact us to crush your marketing goals.
FAQs
What makes Firebrand different from other PR agencies for B2B tech brands?
Firebrand is a specialist PR and marketing agency purpose-built for startups and scaleups. We help B2B tech brands navigate the constantly changing rules of PR and marketing to grow their profile, pipeline and value. We are a true partner in growth, from guiding and optimizing strategy, to executing quickly and confidently. Through our seasoned team, rich partner ecosystem, strong connections and relentless devotion to advancing AI-enhanced best practice, we don’t just generate results, we ensure they’re the right results to drive growth for their business.
Which industries does Firebrand’s PR team specialize in?
Firebrand primarily serves high-growth B2B tech brands across fintech, cybersecurity, AI, data, cloud, SaaS, HR tech, health tech and the future of work.
How does Firebrand measure PR results for B2B tech brands?
We use a combination of metrics, including share of voice, media coverage volume, message pull-through, website traffic, and lead generation outcomes, all tied back to your growth objectives. We have a guide to PR measurement here.
Can Firebrand help position my B2B tech startup for funding rounds or an exit?
Absolutely. Firebrand has helped many startups raise awareness during fundraising, M&A, and liquidity events, such as IPOs, by securing tier-one media coverage, vital analyst relationships, important influencer engagements, industry recognition and executive thought leadership.
How does Firebrand get media coverage for emerging B2B tech brands?
We combine deep category expertise with a proven process of storytelling, executive visibility, news hijacking, data-driven pitches, and strong journalist relationships to secure coverage across top business, tech, and trade media.
Does Firebrand support crisis communications?
Yes. Our senior PR leads have deep experience in corporate reputation, crisis communications, and issues management to protect your brand during challenging times.
What is Firebrand’s Multiplier Marketing approach, and how does it benefit PR?
Multiplier Marketing harmonizes PR, content marketing, and growth marketing to maximize awareness while accelerating buyer journeys — an approach designed specifically for fast-moving tech brands.
What type of PR programs does Firebrand typically run?
Programs often include media relations, thought leadership campaigns, executive positioning, influencer outreach, speaking and awards programs, product PR, and corporate storytelling to build both brand preference and demand.
How quickly can a PR program get started with Firebrand?
Firebrand typically ramps up quickly, onboarding you with a multi-disciplinary team and a clear plan to make an impact from day one.
What budget range should tech brands expect for PR services with Firebrand?
Firebrand operates on a monthly retainer basis. The exact amount depends on the scope, scale, and complexity of your PR program. Our typical fees start at $10,000 per month.
RESOURCES
Elevate Your PR Campaign with the 12 Brand Archetypes
A Hero? An Everyman? A Magician? Learn how your brand’s archetype can (and should) play a big role in your PR strategy.
The Lost Art of B2B Product PR
12 Ways Generative AI Tools Can Help PR Professionals
Going fast is in public relations pros’ DNA. Explore the new fast lane that’s been created by generative AI.