Digital Marketing Case Study

OmniSci exponentially improves site visibility with SEO glossary of terms

OmniSci is the pioneer in accelerated analytics, redefining speed and scale in big data querying and visual exploration with their accelerated visual analytics platform, OmniSciDB open source SQL engine, and data science platform. OmniSci needed to expand their keyword profile in order to increase organic search visibility and traffic, but their site was not able to rank for many of the high search volume, high competition search terms. Firebrand developed a technical SEO content creation strategy that was executed through a highly optimized SEO glossary of terms to rank for industry-specific keywords that grew awareness and captured leads.

Key Results

Z

58,742,972 net new impressions for SEO glossary pages, leading to a 442% overall increase of domain URL impressions

Z

915,566 net new clicks for SEO glossary pages, a 490% overall increase of clicks

Z

443% growth of keywords ranking in position #1

Z

High volume, competitive keywords such as “business analytics” consistently rank on search engine results page (SERP) one

Approach

E

SEO content writing best practices for keyword research, readability and originality

E

Continual on-page optimization to improve conversion rate and customer engagement opportunities

E

Ideal HTML page architecture that allows search engines to easily determine what your page content is about

E

Structurally sound internal linking network to cluster similar content together and share link equity for holistic domain authority

In their words

“As we pivoted into new verticals, the customer personas, messaging and content strategy constantly evolved for our marketing team. Firebrand quickly adapted to our new positioning and developed well-researched SEO technical glossary pages that exponentially increased our traffic from buyers in these new markets.” – Paige Joseph, Sr. Demand Generation Manager – OmniSci

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