Start Here to Overhaul Your Paid Media Program
Your Paid Media Isn’t Performing
Your paid media program is not delivering enough qualified leads at a reasonable cost.
Why isn’t it working? It needs to be fixed and a plan developed to overhaul the program.
Comprehensive Assessment to Develop A Paid Media Roadmap &
Better Conversion Tracking
Firebrand’s Paid Media Audit will review your entire program, on each of your ad networks, to uncover issues and identify opportunities. Our end-to-end approach will assess:
- Martech stack configuration – How are your ad networks set up and how do they connect with your website and CRM?
- Conversion configuration – Are you tracking conversions accurately? Are you missing anything or double-counting?
- Attribution model – How are you measuring success?
For each ad network:
- Access and verification – Who has access, and what can they do?
- Billing – Are there any issues with payment processing?
- Campaign structure – Is it logical, scalable, clear and consistent?
- Audience management – Have specific audiences been created and do they accurately reflect your target personas?
- Bid management and budgets – Are these configured and reflective of your goals?
- Extensions and settings – Are you taking full advantage of each platform’s custom features?
For each campaign:
- Targeting – Is it going after the right audience and only that audience?
- Creative – Does it align with your messaging, brand and focus?
- Performance – How is it performing against benchmarks and trends?
Deliverable – A Detailed Path Forward
Once our team tackles these areas, we’ll walk you through our analysis of each one and discuss the key opportunities to transform your current efforts into a high-performance paid media program.
What do we need from you?
- An overview of your issues and paid media history
- Access to your martech stack and each paid media network
How long will it take?
The Paid Media Audit typically takes 4-6 weeks, subject to access to the martech stack.
How much will it cost?
The Paid Media Audit is dependent on your current sophistication and monthly ad spend, but typically ranges from $5,000-$10,000. This is quickly offset by improved performance and the resulting lead generation.
How do you get started?
To commission a Paid Media Audit, please contact us here:
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