How to be an Amazing Client in 8 Simple Steps
Amazing clients get the best value from their agencies. Here's how to become 'fave client'....
26
Apr
17
Apr
13
Apr
Five Mistakes B2B Tech Startups Make With PR
Here are five mistakes tech startups often make with PR....
09
Mar
The Sound of Good Writing
The gap between how we speak in real life and on the job will determine whether our writing sparks action or glazes eyes....
14
Sep
Firebrand turns one: Lessons about starting a marketing agency
Firebrand Communications has reached its first birthday. Since this is a milestone, I thought I’d share some lessons...
11
Sep
Understanding the Importance of Quality Score in PPC Advertising
Finding new insights on ad optimization for clients is critical...
17
Aug
Ensuring client-agency fit
For campaigns to be successful, there must be strong client-agency fit. Here are some guidelines to help assess fit....
15
Aug
You’ve got Memo
The Google Memo - an anti-diversity paper has created a crisis which even threatens the position of its CEO. But why has this issue hit such a nerve?...
16
Jun
Advice to Public Relations Job Seekers
Like many good PR agencies, we’re hiring. The upshot is we’ve had hundreds of applications. Trouble is most of those applications are irrelevant - a plague that doesn’t work with journalists and won’t work in job hunting....
15
Jun
TechCrunch Sessions: Justice
A review of highlights from the TechCrunch Sessions: Justice panel event in San Francisco June 6, 2017....