B2B Marketing Thought Leadership for the AI Era
The Firebrand blog covers B2B marketing strategies, ideas, and hard-won lessons that actually matter for tech and AI companies trying to build their brands in 2026 and beyond. From brand building to AI citation tracking to account-based PR, and paid media strategy. Sharp, specific, and grounded in what’s working for B2B AI brands right now.
Why Interactive Content Matters More Than Ever in the AI Era
Generic content doesn’t cut it. Learn how interactive assets turn buyer intent into real marketing impact.
Lessons Learned From 100 B2B Marketing Podcast Episodes
100 B2B marketing podcast episodes of FiredUp! Get our top lessons on telling startups’ stories, stumbles, and sticking with it.
What is LLMs.txt and How Can It Boost Your GEO Efforts?
LLMs.txt stops AI from guessing about your web content. Learn how to control what chatbots say about your brand.
AI Press Release Optimization: GEO Strategy Best Practices
The rules of visibility have changed. Use our GEO press release strategy and free template to stay ahead.
What to Ask (and Not Ask) Your Potential PR Agency If You’re Looking to Unlock Better Media Coverage
Here’s what to ask (and what not to ask) if you want your PR agency to create maximum impact
Email Marketing in the AI Era: Make Your Messages Stand Out
The secret to better results from your email marketing? Being AI-enhanced, not AI-only.
How Does Click Fraud Work in Digital Advertising? What You Need to Know
Uncover the impact of click fraud on digital advertising and what you need to know about click fraud prevention.
Millennials Matter in B2B – Here’s How to Market to Them Smarter
B2B marketers, take note: your top buyers are millennials. Here’s your cheat sheet for connecting with them.
How to Break the Cycle of Generic B2B Content Creation
In a sea of sameness, generic content sinks. Here’s how to make sure yours swims.
Firebrand Wins 2025 Communicator Award for Integrated & Multi-Channel Business-to-Business Campaign
The Communicator Awards has recognized Firebrand with an Award of Distinction in the Integrated & Multi-Channel Business to Business Campaign category for our work with VMware.
5 Ways to Boost Brand Visibility in AI Search Results
Discover how Generative Engine Optimization (GEO) is reshaping SEO and what your brand can do to stay ahead.
The Purr-suit of Relevance: What Brands Need to Understand About Newsjacking
Crash the right party. Learn how to master newsjacking and turn trending topics into PR wins.
LinkedIn B2B Lead Generation Best Practices: A Quick Guide to Success
Learn all about LinkedIn B2B lead generation and 5 tips for generating business leads on LinkedIn.
Make it make sense! Why your message isn’t landing, and how to fix it
If your audience looks confused, it’s not them—it’s you. Niall Cook explains why your message isn’t landing and what to do before hitting publish again.
GEO vs. AIO vs. LLMO – What Are We Calling This New Organic Optimization Strategy?
Explore GEO, LLMO, and AIO—three terms battling to define the future of digital visibility. The name you choose could shape how we optimize for AI.
From Zero to Soaring: How Startups Can Create a Content Marketing Strategy on the Fly
Starting from scratch? Here are 3 proven steps to build a winning content marketing strategy for your startup.
Understanding HTTP Status Codes in SEO
Learn about HTTP status codes, the common types of status codes in SEO and their implications.
Can PR Help with AI Search?
AI Search is shifting organic traffic—see how PR can help boost your brand’s visibility in AI-driven search.