News and Views from the Firebrands.
When to Gate Your Content – And When to Set it Free
Both gated and ungated content can provide great value to your brand. Learn when it’s best to gate your content and when to set it free.
10 Quick Tips for LinkedIn B2B Lead Generation
Learn how the most savvy B2B marketers are leveraging both paid and organic LinkedIn B2B lead generation strategies to improve their targeting and conversions.
6 Surefire Ways of Using Humor in Marketing for Your Brand
Brand chiefs are often hesitant to use humor in marketing, despite customer preferences for brand humor. We explore 6 surefire humorous marketing strategies.
How to Survive Your First Recession
It looks like a recession may be coming. For many, this will be their first. It won’t be fun but you can prepare yourself. Here’s how it’s going to feel and some advice on how to cope.
Security and Privacy PR Veteran Ian Lipner Joins Firebrand
We’re excited to welcome our new SVP PR & Content, Ian Lipner to Firebrand Communications.
Senior Graphic Designer Meghan Jordan Joins Firebrand
We’re excited to welcome Senior Graphic Designer Meghan Jordan to Firebrand.
How Google Display Ads Drive Marketing Results for B2B Startups
Learn how to use PR to enhance your employee recruitment strategies and reach the best candidates.
Fintech Marketer Heather McElrath Joins Firebrand
We’re excited to welcome financial services and fintech comms expert Heather McElrath to Firebrand.
Firebrand Turns Five
We’re five! Thanks for all your help and support. Let’s take a look at what happened this year. And woah – what a year!
Firebrand Expands Paid Media Capabilities with New Hires
Welcome aboard paid media supremos Patrick and Arman!
Using PR to Boost Recruitment
Learn how to use PR to enhance your employee recruitment strategies and reach the best candidates.
How to Brief a Web Design Agency
Writing a web design brief not only helps communicate your ideas to designers but also narrows which services best fit your project.
Why We Like Hiring Freelancers
Freelancers who join us full-time have just the right skills for startup marketing – here’s why.
Josh Green becomes a Firebrand
Former reporter and startup marketing director joins the agency.
Understanding the Value of Assisted Conversions
Think back to the last time you purchased a pair of headphones or earbuds online. Did you type...
Predictions for the Future of SEO in 2021
SEO is a marketing enigma. Just when us SEO experts think we have figured out a repeatable...
Firebrand Turns Four
We’re lighting another candle, so it’s time for an update about the agency.
The Superweapon to Improve Lead Quantity and Quality
Every startup is looking for more and better leads at a lower cost. So what’s the superweapon?