News and Views from the Firebrands.
5 Questions Every Digital Marketing Agency Job Candidate Should Ask
Don’t commit to the first digital marketing agency that falls in your lap. Here’s how to tell if that agency is the right fit.
Firebrand Labs Report: Why ChatGPT Can’t Replace Your Top Writer Yet
Here’s why you don’t want to get rid of your humans just yet — plus 4 tips to get even more from them.
A B2B Content Audit Answers These 5 Big Questions
These data-driven deep dives uncover critical opportunities to maximize your time and your content’s impact on the entire business.
Multiplier Marketing – Creating a Repeatable Advantage in Startup Marketing
This unique approach spikes awareness and quickly drives buyers down the funnel through stronger campaigns that are tackled from every angle.
Ten Great PR Interview Questions to Ask
The answers will tell you what you really need to know about that PR pro you’re thinking of hiring.
Doing Good PR in a Bad News Year
In a year when bad news sets the tone, what changes should you make to your PR program? Follow these three steps.
Firebrand Labs Report: Putting ChatGPT Copy to the Email Marketing Test
We used ChatGPT for email marketing to create copy for sequences – read more for the good and not-so-good.
Firebrand Becomes Demandbase Partner for Tech Startup ABM Programs
We’re thrilled to partner with the biggest name in ABM and create even more success for our clients.
Five Keys to the Perfect Podcast Pitch for Your Spokesperson
Practically every executive wants to be a podcast guest, so how can your pitch stand out? Take advantage of these five secrets.
Introducing Firebrand Labs
Our tiger team is analyzing AI marketing tools, capabilities, and opportunities to build a path forward for our clients.
6 Content Marketing Tips to Drive Maximum Growth
Learn how to turn content marketing into an ROI driver that makes an impact at every stage of the B2B buying journey.
Welcome Nicole Pytel, Firebrand’s New VP Content Marketing
Introducing Firebrand’s new VP Content Marketing, Nicole Pytel, a content marketing powerhouse.
Eleven Marketing Podcasts for Startups
Here’s the top eleven marketing podcasts that your favorite Firebrands are listening to, perfect for startups.
Getting Started with Google Ads for Startups
Google Ads for startups is a highly effective tool for reaching potential customers. Learn about the most cost effective approach using Ads for your startup.
Tips for Marketing in a Recession (or Whatever This Is)
Learn how to recalibrate your marketing program to be more responsive and make the most of advertising during a recession.
Surefire Startup Marketing Wins for 2023
From disruptive technologies to ABM for startups and content marketing, we discuss surefire marketing wins for startups in the new year.
The Power of Empathy and Trust in B2B Customer Advocacy
Customer testimonials can have big rewards but are difficult to obtain. How do you get them? Well, you won’t get far begging favors with sales since that won’t scale. There’s a better approach.
Upscale Your Corporate Newsroom For a Stronger PR Presence
Follow these 5 best practices to support inbound queries, highlight your team’s expertise, and make the most from your investment in your PR campaign and other marketing efforts.