News and Views from the Firebrands.

TechCrunch Sessions: Justice

TechCrunch Sessions: Justice

A review of highlights from the TechCrunch Sessions: Justice panel event in San Francisco June 6, 2017.

Frame secures $16m to run any software in a browser

Frame secures $16m to run any software in a browser

Today Frame announces its $16m Series A lead by Bain Capital Ventures, Microsoft Ventures and In-Q-Tel. We’ve all seen the wave of SaaS software move applications to the cloud. But the fact is there are many other apps which will never be SaaS-based.

Who is your target client?

Who is your target client?

The first priority when starting a new firm is to build up the roster, hire the core team,...

A farewell to job titles

A farewell to job titles

As we grow Firebrand, we’re sharing decisions in starting up an agency. One early debate is about job titles – namely what they should be, which levels and who gets what. Instead, we opted to kill job titles entirely. Here’s why.

HARO under fire for unverified sources

HARO under fire for unverified sources

HARO links reporters with sources for articles they are writing. Widely used by PR firms and mainstream media, cases have surfaced where the system has been abused and sources quoted without checking. But why is this happening, and what can be done to stop it?

Four ways a PR agency can suddenly shut down

Four ways a PR agency can suddenly shut down

A PR agency is a simple business commercially. Which is why the news of a sudden agency shutdown is a surprise. But what causes agencies to collapse and how can we avoid it?

Five press tips for startups after the election

Five press tips for startups after the election

Since the election, the media cycle has been working overtime. Team Firebrand has been analyzing the Valley and national media coverage closely. Below are five suggestions for startup teams wondering about post-election press strategy.

Most people don’t think like you

Most people don’t think like you

We don’t all think the same – so why do we believe most people share our opinions? And why are we surprised when they don’t? Welcome to the world of biases.

Social impact startups on the rise

Social impact startups on the rise

While tech firms can get a bad rap for the behavior of a few ‘tech bros’, there are many startups doing amazing work with government agencies. Let’s take a look at a few.

Hiring our first team member

Hiring our first team member

Firebrand has made its first hire. Here we take a look at the character and mindset you need for the first team members.

Fear and love in confusion

Fear and love in confusion

Experiences can shape our emotions We’ve talked before about how expectations can shape our...

How expectations shape experience

How expectations shape experience

Customer expectations actually change their experience of a product or service. Marketers can prime expectations to improve satisfaction.