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5 Ways to Boost Brand Visibility in AI Search Results

5 Ways to Boost Brand Visibility in AI Search Results

by Shane Jordan | May 28, 2025 | AI Tools, Blog, Marketing, PR

SEO is rapidly evolving, and you’re likely fielding all kinds of questions from executives, investors, and other stakeholders about it. As AI transforms how people search, engage with information, and make buying decisions, it’s no longer enough to optimize just for...
SEO & AI: How to Measure AI Web Traffic

SEO & AI: How to Measure AI Web Traffic

by Shane Jordan | Jan 29, 2025 | AI Tools, Blog, Digital Marketing, Marketing, SEO

Originally published on 01/29/2025Updated on 03/24/2025 to include details on AI Search Intent As online user behavior continues to evolve, digital marketers must constantly adapt to new technologies and methods of measuring marketing data. The rise of AI tools such...
SEO & PPC: Multiplier Marketing at Work

SEO & PPC: Multiplier Marketing at Work

by Shane Jordan | Dec 11, 2024 | Blog, Business, Digital Marketing, Marketing, PPC, SEO

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) or Paid Media advertising are essential tools for businesses to increase online visibility, attract and engage target audiences, and ultimately drive conversions. When combined effectively, SEO and PPC marketing...
SEO and Content Marketing: A Multiplier Marketing Match

SEO and Content Marketing: A Multiplier Marketing Match

by Ashley Przybyla and Shane Jordan | Jun 12, 2024 | Blog, Content, Digital Marketing, Marketing, SEO

If you publish a piece of content and no one knows it exists, is it really furthering your strategy? We hate to break it to you but if you’re doing content marketing or SEO without the other, you’re likely not reaping the full benefits of either.  Bill Gates once...
The Ultimate Guide to PPC Landing Pages

The Ultimate Guide to PPC Landing Pages

by Shane Jordan | Apr 17, 2024 | Blog, Digital Marketing, Marketing, SEO

How do you know if your PPC (Pay-Per-Click) landing pages are making the most of your valuable clicks? We created this comprehensive and convenient guide to show you how to measure and analyze the effectiveness of your landing pages for PPC campaigns. Get the...
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Latest posts

How to Align PR and GEO for Maximum AI Visibility

Sep 3, 2025

AI search is multiplying the impact of PR programs. 89% of LLM citations come from earned sources, including 27% from journalistic outlets. This recent survey by Muck Rack has been excitedly received by PR teams. Not only does media coverage drive brand awareness, but...

GEO and SEO Success: The Importance of FAQs on Your Website

Aug 26, 2025

Think of FAQs as the Swiss Army knife of your product pages — small, unassuming, but absurdly useful. Not only do they answer customer questions before they even have to click Contact Us, they also make search engines and generative AI tools think, “Ah, this site...

Why Interactive Content Matters More Than Ever in the AI Era

Aug 20, 2025

The AI era has ushered in a new set of marketing rules. B2B buyers aren’t just consuming content that your brand puts out. They’re also actively using AI tools to shape their research journeys. The hard part for you? These tools determine if and how your brand is...

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