by Morgan McLintic | Aug 28, 2024 | Blog, Business, Marketing, PR
Most startups are funded by Venture Capital or Private Equity firms. This helps them build complex products independent of customer revenue, so they bring new concepts to market or even create entirely new categories. The aim is that the early investment will pay back...
by Morgan McLintic | Apr 22, 2024 | Blog, Business, Digital Marketing, Marketing, PR
In today’s tech marketing circles, efficiency is the name of the game. And there’s one strategy that 97% of marketers say delivers higher Return on Investment than others: Account-Based Marketing (ABM). ABM is a strategic approach to marketing, in which brands target...
by Morgan McLintic | Feb 23, 2024 | Blog, Business, Digital Marketing, Marketing, PR
“These leads are junk.” It’s one of the most disheartening cries a marketer can hear from Sales, especially in a startup or scaleup where the quarterly revenue goals are always in focus. You’ve spent all this time developing a lead magnet, building a landing page,...
by Morgan McLintic | Dec 21, 2021 | Blog, Design, Digital Marketing
One of the most essential elements in the digital marketing sphere is graphic design. It’s at the heart of attracting, engaging, and moving prospects through the buyer journey. Great design assists marketers in representing the brand, helps customers’ decision-making...
