by Arman Khayyat | Mar 26, 2025 | Blog, Digital Marketing, Marketing, SEO
HTTP status codes (or HTTP response codes) are the “internet equivalent” of a conversation between your browser and the server. They communicate whether things between the two are functioning properly. In the realm of SEO, status codes are one of the most important...
by Morgan McLintic | Mar 19, 2025 | AI Tools, Blog, Marketing, PR
Organic traffic is going down for many startup sites. For those without large paid media programs, this is a problem since organic is the primary source of traffic. Why is it going down? Buyers might be searching less as they are distracted by events in Washington and...
by Lucy Allen | Feb 26, 2025 | Blog, Business, Marketing, PR
In Part One of this series, we asked: what does it take to be a thought leader? We showed why thought leadership is important for so many tech companies, especially those that need to educate their market or earn the trust of buyers, and we laid out the essential...
by Alastair Nee | Feb 4, 2025 | Blog, Digital Marketing, Marketing
An Always Up-to-date Guide There is a saying in marketing: “It’s always easier to report when the metrics are good.” This saying rings especially true in the B2B marketing agency world. But how do we know what constitutes “good” metrics? We can certainly call results...
by Shane Jordan | Jan 29, 2025 | AI Tools, Blog, Digital Marketing, Marketing, SEO
Originally published on 01/29/2025Updated on 03/24/2025 to include details on AI Search Intent As online user behavior continues to evolve, digital marketers must constantly adapt to new technologies and methods of measuring marketing data. The rise of AI tools such...