by Ian Lipner | Oct 25, 2023 | Blog, Marketing, PR
It isn’t easy for most tech startups to stay in the news. Sure, they have their big moments – whether it’s when they emerge from stealth, when they announce major funding rounds, or even when they launch disruptive new products. But getting coverage in between those...
by Theresa Carper | Oct 17, 2023 | Blog, Business, Content, Marketing, PR, Social
Marketing writers love to debate whether B2B brands can be funny. It’s a silly dispute to begin with. I like to picture these marketers as serious philosophers gathered around a marble slab, conducting this Socratic dialogue in hushed tones. “What about that MailChimp...
by Alastair Nee | Oct 3, 2023 | Blog, Digital Marketing, Marketing, SEO
Your startup can’t cut through the noise without search engine optimization (SEO). But how do you know if your SEO game is strong? How do you pinpoint which elements are propelling you forward and which ones are holding you back? Enter the power of an SEO audit. ...
by Nicole Pytel | Sep 27, 2023 | Blog, Digital Marketing, Marketing, PR
Fire up (phrasal verb): to start something by lighting a fire; to cause something to start working; to fill someone with energy or enthusiasm Enjoy all of this and more in our new podcast FiredUp! Whether you’re lighting the kindling at an early-stage startup or...
by Morgan McLintic | Sep 25, 2023 | Blog, Business, Digital Marketing, Marketing, PR
Firebrand turns seven this month as we face our first slowdown in the tech sector. And TLDR – we are stronger now than ever. While we all knew the ZIRP-fueled growth could not last, you can’t be sure how an agency (or its startup clients) will handle its first...
