by Arman Khayyat | Oct 1, 2025 | Blog, Business, Digital Marketing, Marketing, SEO
Updated on 01/13/2026Google AI Overviews (AIOs) are now becoming more widely deployed and understood as a key pillar in AI search. First introduced in the rollout of Search Generative Experience (SGE), AIOs were initially tested out in primary search results in March...
by Morgan McLintic | Sep 23, 2025 | Blog, Business, Digital Marketing, Marketing, PR
Every year, I write a post celebrating the anniversary of our PR and growth marketing agency Firebrand. It’s an opportunity to mark a milestone, review the past 12 months, thank clients and the team. I might call out a few highlights, like our new GEO service or the...
by Morgan McLintic | Sep 3, 2025 | Blog, Digital Marketing, Marketing, PR
Updated on 01/27/2026 AI search is multiplying the impact of PR programs. 89% of LLM citations come from earned sources, including 27% from journalistic outlets. This recent survey by Muck Rack has been excitedly received by PR teams. Not only does media coverage...
by Yasaman Sadeghi | Aug 26, 2025 | Blog, Digital Marketing, Marketing
Updated on 01/13/2026Think of FAQs as the Swiss Army knife of your product pages — small, unassuming, but absurdly useful. Not only do they answer customer questions before they even have to click Contact Us, they also make search engines and generative AI tools...
by Arman Khayyat | Aug 6, 2025 | Blog, Digital Marketing, Marketing
Updated on 01/26/2026 Large Language Models (LLMs) are rapidly growing as a new front end of search, powering AI assistants, chatbots, and search engine features that answer user queries directly instead of pointing to traditional links — and significantly changing...
