by Alastair Nee | Mar 25, 2026 | Blog, Digital Marketing, Marketing
If you’re a B2B tech or AI company trying to beat your competition in the war of awareness across traditional organic search and AI search, there’s a category of content you almost certainly need more of, and probably don’t have enough of...
by Arman Khayyat | Mar 18, 2026 | AI Tools, Blog, Digital Marketing, Marketing
AI search is becoming a more and more central part of how users discover and consume information online. Google AI Overviews and LLM-powered search platforms increasingly synthesize answers from web content rather than simply retrieving info from their training...
by Shane Jordan | Mar 11, 2026 | Blog, Digital Marketing, Marketing
Searching topics online is much different from how it was just a few years ago. You searched for a topic on Google or Bing (maybe), and the search engine generated results, presenting you with a list of the most authoritative pages on the topic. Today, that seems...
by Alastair Nee | Feb 18, 2026 | Blog, Digital Marketing, Marketing
The click is dying. And if you’re a marketer, that likely brings a wave of anxiety. For decades, the click was our north star, proof that our content worked, our messaging resonated, our strategy succeeded. We obsessed over click-through rates, celebrated...
by Morgan McLintic | Feb 11, 2026 | Blog, Business, Digital Marketing, Marketing, PR
We’re nearing a tipping point in AI Search from initial experimentation to robust implementation, and it’s time for savvy tech marketers to take note. I’ll admit to self-interest here since Firebrand sells Generative Engine Optimization services to get brands noticed...
