Zero-Click Marketing: 5 Winning Tactics When Nobody Clicks

by Alastair Nee | Feb 18, 2026 | Blog, Digital Marketing, Marketing

The click is dying. And if you’re a marketer, that likely brings a wave of anxiety.  For decades, the click was our north star, proof that our content worked, our messaging resonated, our strategy succeeded. We obsessed over click-through rates, celebrated...

It’s Go Time for GEO

by Morgan McLintic | Feb 11, 2026 | Blog, Business, Digital Marketing, Marketing, PR

We’re nearing a tipping point in AI Search from initial experimentation to robust implementation, and it’s time for savvy tech marketers to take note.  I’ll admit to self-interest here since Firebrand sells Generative Engine Optimization services to get brands noticed...

Differences Between SEO and GEO Content Creation You Must Know in 2026

by Arman Khayyat | Jan 21, 2026 | Blog, Digital Marketing, Marketing

As we kick off 2026 in this new age of Search, digital content creation is no longer a tale of one strategy to rule them all. The traditional playbook of Search Engine Optimization (SEO) has driven discoverability for decades, prioritizing keyword relevance,...

AI Visibility Report: How Does Your Brand Stack Up in AI Search Results?

by Alastair Nee | Jan 14, 2026 | Blog, Digital Marketing, Marketing

The search landscape is undergoing the biggest shakeup since the advent of Google Search. While marketers have spent decades optimizing for Google, a quieter revolution has been taking place: AI platforms like Claude, Perplexity, ChatGPT, and Gemini are rapidly...

GEO Best Practices for 2026: Drive LLM Discoverability by Getting SEO, Content Marketing, PR, and Social Media to Work Together

by Shane Jordan | Dec 17, 2025 | Blog, Digital Marketing, Marketing

The increased use of AI-based search is rapidly impacting how people discover and learn about brands online. Traditional SEO remains a foundational strategy for online discoverability, but search behavior is experiencing a rapid shift with users increasingly turning...