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Trials and Triumphs: 10 Common  B2B Startup Marketing Challenges

Trials and Triumphs: 10 Common B2B Startup Marketing Challenges

by Alastair Nee | Mar 6, 2024 | Blog, Digital Marketing, Marketing

Contents Naming Your B2B Startup Discovering Product Market Fit Establishing Future-Proofed MarTech Building a Dream Team Content Creation and Strategy Generating Awareness and Jumpstarting Pipeline Capturing and Nurturing Leads Sustaining Pipeline with SEO...
Prospects Ghosting You? Blame Your Content

Prospects Ghosting You? Blame Your Content

by Ashley Przybyla | Feb 28, 2024 | Blog, Business, Content, Marketing

Your content marketing tactics are a lot like a first date between your prospects and your business. You have limited time to make a good impression, you need to come off as attractive to the other party, the conversation needs to flow effortlessly, and the pairing...
No, Those Leads Are Not Junk

No, Those Leads Are Not Junk

by Morgan McLintic | Feb 23, 2024 | Blog, Business, Digital Marketing, Marketing, PR

“These leads are junk.” It’s one of the most disheartening cries a marketer can hear from Sales, especially in a startup or scaleup where the quarterly revenue goals are always in focus. You’ve spent all this time developing a lead magnet, building a landing page,...
Score Big: These 6 Super Bowl LVIII Ad Insights are Just for Startup Marketers

Score Big: These 6 Super Bowl LVIII Ad Insights are Just for Startup Marketers

by Ashley Przybyla | Feb 14, 2024 | Blog, Business, Digital Marketing, Marketing, PR

For 364 days out of the year, commercials are an annoyance. On Super Bowl Sunday, they’re a cultural phenomenon. That’s why brands were happy to shell out roughly $7 million to get in front of 123 million people for 30 seconds during Super Bowl LVIII.  Having a Super...
Bada Bing! Firebrand is Now a Microsoft Advertising Partner

Bada Bing! Firebrand is Now a Microsoft Advertising Partner

by Patrick Brady | Feb 7, 2024 | Blog, Business, Digital Marketing, Marketing, PPC

As our paid media practice develops, Firebrand is excited to officially become a Microsoft Advertising Partner. While we have worked on the platform periodically since the agency’s inception, this official partner status signifies the growing importance of the...
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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

Make it make sense! Why your message isn’t landing, and how to fix it

Apr 29, 2025

Way back when the ‘web’ was still a novelty, I had a go-to principle for usability debates when developers, clients, or bosses wanted to do the wrong thing:                   “Don’t make me think” Coined by usability consultant Steve Krug in his bestselling book of...

GEO vs. AIO vs. LLMO – What Are We Calling This New Organic Optimization Strategy?

Apr 14, 2025

Updated on 01/21/2026 Ahoy, matey! We're entering uncharted waters — new lands where old maps are no longer accurate. Just as Magellan once sailed beyond the horizon, naming newly discovered routes as he went, today’s marketers are navigating the unknown frontier of...

From Zero to Soaring: How Startups Can Create a Content Marketing Strategy on the Fly

Apr 2, 2025

Nothing. That’s what I find in many early-stage startups’ content libraries when we first start working with them. It’s not their fault — many don’t have a full-time marketer, while others have a one-person band who’s frantically juggling content creation, social...

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