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Millennials Matter in B2B – Here’s How to Market to Them Smarter

Millennials Matter in B2B – Here’s How to Market to Them Smarter

by Nicole Pytel | Jun 18, 2025 | Blog, Business, Content, Digital Marketing, Marketing

If you’re trying to get more out of your 2025 marketing strategy, you need a millennial cheat sheet. I’m a millennial myself — I remember when hearing “You’ve got mail!” felt like tech nirvana, and now I’m leading content and growth strategies for B2B tech...
How to Break the Cycle of Generic B2B Content Creation

How to Break the Cycle of Generic B2B Content Creation

by Andres Alonso | Jun 11, 2025 | Blog, Content, Marketing

There’s no shortage of B2B content. Your competitors are churning it out, creating immense pressure on you to not only keep up, but to publish content that proves you’re the market leader. But you face a major challenge: making it stand out. In a world full of endless...
Firebrand Wins 2025 Communicator Award for Integrated & Multi-Channel Business-to-Business Campaign

Firebrand Wins 2025 Communicator Award for Integrated & Multi-Channel Business-to-Business Campaign

by Alastair Nee | Jun 3, 2025 | Blog, Business, Digital Marketing, Marketing

The Communicator Awards has recognized Firebrand with an Award of Distinction in the Integrated & Multi-Channel Business to Business Campaign category for our work with VMware. This win celebrates a bold, integrated push to reposition VMware as the “trendsetters”...
5 Ways to Boost Brand Visibility in AI Search Results

5 Ways to Boost Brand Visibility in AI Search Results

by Shane Jordan | May 28, 2025 | AI Tools, Blog, Marketing, PR

SEO is rapidly evolving, and you’re likely fielding all kinds of questions from executives, investors, and other stakeholders about it. As AI transforms how people search, engage with information, and make buying decisions, it’s no longer enough to optimize just for...
The Purr-suit of Relevance: What Brands Need to Understand About Newsjacking

The Purr-suit of Relevance: What Brands Need to Understand About Newsjacking

by Mr Cuddles | May 21, 2025 | AI Tools, Blog, Marketing, PR

It can be chic to crash a party. As you might imagine, being a lion who roams the streets of San Francisco means I know a thing or two about showing up where I’m unexpected. You arrive, people look at you like, “how did he get in?” and you get to carry on, surrounded...
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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

How to Use Competitor Comparison Pages to Dominate SEO and GEO

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If you're a B2B tech or AI company trying to beat your competition in the war of awareness across traditional organic search and AI search, there's a category of content you almost certainly need more of, and probably don't have enough of yet…competitor comparison...

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AI search is becoming a more and more central part of how users discover and consume information online. Google AI Overviews and LLM-powered search platforms increasingly synthesize answers from web content rather than simply retrieving info from their training...

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Searching topics online is much different from how it was just a few years ago. You searched for a topic on Google or Bing (maybe), and the search engine generated results, presenting you with a list of the most authoritative pages on the topic. Today, that seems...

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