by Firebrand Team | Oct 8, 2025 | Blog, Digital Marketing, Marketing, SEO
Not all backlinks are your friends… some are downright toxic. Backlinks are like the friends who vouch for you at a party. They can boost your credibility and help you get noticed. But here’s the catch: not every friend is a good one. Toxic backlinks are the shady...
by Arman Khayyat | Oct 1, 2025 | Blog, Business, Digital Marketing, Marketing, SEO
Updated on 01/13/2026Google AI Overviews (AIOs) are now becoming more widely deployed and understood as a key pillar in AI search. First introduced in the rollout of Search Generative Experience (SGE), AIOs were initially tested out in primary search results in March...
by Morgan McLintic | Sep 23, 2025 | Blog, Business, Digital Marketing, Marketing, PR
Every year, I write a post celebrating the anniversary of our PR and growth marketing agency Firebrand. It’s an opportunity to mark a milestone, review the past 12 months, thank clients and the team. I might call out a few highlights, like our new GEO service or the...
by Alastair Nee | Sep 9, 2025 | Blog, Digital Marketing, Marketing
Brand awareness has always been the unsung hero of marketing, but with buyers scrolling through new search result experiences and AI-generated answers, zero-click behavior is turning quality impressions at scale into gold. At the same time, erosion of brand trust,...
by Morgan McLintic | Sep 3, 2025 | Blog, Digital Marketing, Marketing, PR
Updated on 01/27/2026 AI search is multiplying the impact of PR programs. 89% of LLM citations come from earned sources, including 27% from journalistic outlets. This recent survey by Muck Rack has been excitedly received by PR teams. Not only does media coverage...
