by Alastair Nee | Aug 1, 2022 | Blog, Digital Marketing, PPC
Most savvy B2B marketers will agree that LinkedIn B2B lead generation is one of the most successful tools in their digital marketing kit. Just look at the data – 96% of B2B marketers used LinkedIn to distribute content and 80% of B2B marketers put paid media spend...
by Maura Lafferty | Jul 18, 2022 | Blog, Content, Digital Marketing, PR
Gretchen Rubin and Oracle recently teamed up on a study that highlights some curious facts: 91% percent of people globally prefer brands with humor, yet 95% of business leaders fear using humorous marketing in consumer interactions. The report also found that 45% of...
by Morgan McLintic | Feb 15, 2022 | Blog, Content, PR
2021 was a big year for Firebrand. We grew our team (to 20), our client roster (with 11 stellar startups), our services (added creative services, talent marketing) and our revenues (up 75 percent). And we grew as professionals: we perfected the art of the funding...
by Morgan McLintic | Dec 21, 2021 | Blog, Design, Digital Marketing
One of the most essential elements in the digital marketing sphere is graphic design. It’s at the heart of attracting, engaging, and moving prospects through the buyer journey. Great design assists marketers in representing the brand, helps customers’ decision-making...
by Alastair Nee | Nov 5, 2021 | Blog, Digital Marketing, PPC
Between competing with established vendors and standing out against the throngs of noisy competitors, it can be hard for B2B startups to even show up on a potential customer’s radar, let alone make a conversion. Gone are the days when a really great product could sell...
