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Predictions for the Future of SEO in 2021

Predictions for the Future of SEO in 2021

by Alastair Nee | Nov 12, 2020 | Blog, Digital Marketing, PR, SEO

SEO is a marketing enigma. Just when us SEO experts think we have figured out a repeatable blueprint for SEO success, Google drastically changes its algorithm and what once worked really well, suddenly does not garner the same results. Not to mention that there is no...
Digital Marketing Pioneer Shane Jordan joins Firebrand

Digital Marketing Pioneer Shane Jordan joins Firebrand

by Morgan McLintic | Jan 29, 2020 | Blog, Digital Marketing, SEO

There are people who you meet and say to yourself: ‘Wow, I wish we could hire that guy.’ But the timing is wrong so you promise to stay in touch. Despite best intentions, the conversation goes no further.  Sometimes, let’s be honest very rarely, the stars align and...
Holistic White Hat SEO Explained

Holistic White Hat SEO Explained

by Alastair Nee | Oct 3, 2019 | Blog, Digital Marketing, Marketing, Resources, SEO

There are countless strategies and techniques that marketing departments, startups and agencies have in their SEO toolkits but not all are equally effective or ethical. Implementing long-term, modern SEO techniques that comply with search engine rules and policies and...
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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

Awareness Wins: Why Brand Is the #1 Growth Lever for AI Companies

May 13, 2026

Your demand gen problem is an awareness problem. If you're running an AI company and your pipeline is sluggish, the instinct is to throw more resources at the bottom of the funnel. More SDRs. More ads. Another gated whitepaper. The data points to a different problem,...

Offline Conversion Tracking Integration for Google Ads – A Tool, Not a Strategy

May 6, 2026

If you're running Google Ads for a B2B company chances are your Google Ads rep has been proselytizing the virtues of Offline Conversion Tracking, likely paired with a switch toward value-based bidding (eg Max Conversion Value or tROAS). It's one of Google's favorite...

Scrunch Is the AI Citation Tool Your PR, Content, and GEO Strategy Has Been Missing

Apr 29, 2026

At some point soon, if it hasn't happened already, an exec or board member is going to ask: how are we doing in AI search? It's a reasonable question with a surprisingly hard answer,  unless you have the right tool. The rise of AI search has quietly handed PR a new...

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