by Nicole Pytel | Sep 27, 2023 | Blog, Digital Marketing, Marketing, PR
Fire up (phrasal verb): to start something by lighting a fire; to cause something to start working; to fill someone with energy or enthusiasm Enjoy all of this and more in our new podcast FiredUp! Whether you’re lighting the kindling at an early-stage startup or...
by Morgan McLintic | Sep 25, 2023 | Blog, Business, Digital Marketing, Marketing, PR
Firebrand turns seven this month as we face our first slowdown in the tech sector. And TLDR – we are stronger now than ever. While we all knew the ZIRP-fueled growth could not last, you can’t be sure how an agency (or its startup clients) will handle its first...
by Morgan McLintic | Sep 20, 2023 | Blog, Business, Digital Marketing, Marketing, PPC
Attribution is hard. Understanding buyer behavior is just complex, period. On top of that, the martech is difficult to configure and often stops working when someone changes the sign-up flow, pushes a site update, or launches a lead magnet with an in-form success...
by Morgan McLintic | Jul 20, 2023 | Blog, Content, Digital Marketing, Marketing
For all startups, the pressure to drive revenue is on. This has rarely been so acute as funding levels drop, and startups are forced to drive revenue to fund operations, and to show strong growth for future funding. This pressure is causing demand gen teams to make a...
by Alastair Nee | Apr 25, 2023 | Digital Marketing, Marketing
So you’re looking to join a Digital Marketing agency. Maybe you’re in-house and you’re looking for a more specialized growth marketing or demand generation role. Maybe it’s just time for a switch and you’re looking for more progression, more opportunity, and...
by Morgan McLintic | Apr 4, 2023 | Content, Digital Marketing, Marketing, PPC, PR, SEO
Startups are in a war for attention and need to compete fiercely for sales — and marketing plays a vital role in their success. In fact, poor marketing is one of the main reasons startups fail (CB Insights), and it’s a key driver for valuation (CFI). You need an...
