by Friends of Firebrand | Dec 13, 2023 | Blog, Business, Friends of Firebrand, Marketing
Your 2024 guide to launching a podcast Launching a podcast for your business can feel overwhelming, but with the right plan in place and tools by your side, it’s not as complicated as you might think. With over 460 million worldwide podcast listeners (Statistica,...
by Patrick Brady | Nov 21, 2023 | Blog, Business, Digital Marketing, Marketing
Whether you’ve launched a new marketing program or have inherited a legacy account passed down from marketer to marketer, an audit can be invaluable to ensure you are maximizing both your team’s budget and time. While a paid media audit is not a substitute for a...
by Morgan McLintic | Nov 15, 2023 | Blog, Business, Digital Marketing, Marketing, PR
It’s predictions time. Be warned, we underestimated the hype around GenAI last year. In fact, I called it a ‘non-factor’ alongside the metaverse when it comes to marketing. As a figleaf of defense, we got the substance correct: “AI copywriters might provide a path to...
by Theresa Carper | Oct 17, 2023 | Blog, Business, Content, Marketing, PR, Social
Marketing writers love to debate whether B2B brands can be funny. It’s a silly dispute to begin with. I like to picture these marketers as serious philosophers gathered around a marble slab, conducting this Socratic dialogue in hushed tones. “What about that MailChimp...
by Morgan McLintic | Sep 25, 2023 | Blog, Business, Digital Marketing, Marketing, PR
Firebrand turns seven this month as we face our first slowdown in the tech sector. And TLDR – we are stronger now than ever. While we all knew the ZIRP-fueled growth could not last, you can’t be sure how an agency (or its startup clients) will handle its first...
by Morgan McLintic | Sep 20, 2023 | Blog, Business, Digital Marketing, Marketing, PPC
Attribution is hard. Understanding buyer behavior is just complex, period. On top of that, the martech is difficult to configure and often stops working when someone changes the sign-up flow, pushes a site update, or launches a lead magnet with an in-form success...
