by Morgan McLintic | Jun 26, 2020 | Blog, Digital Marketing, Marketing, Resources
In-person events have been canceled leaving startups with holes in their lead funnel. While there are many virtual events being organized, a common approach to fill the void is to organize a webinar. Ideally, you’d create a regular series of webinars that will...
by Lucy Allen | May 13, 2020 | Blog, PR
Startup marketers are in uncharted territory. Since the pandemic started, you’ve changed your messaging, added a COVID-19 response page to your website, cancelled your events, and reworked your budget. But now you’re left with a hole in the lead funnel. So how do you...
by Morgan McLintic | Feb 28, 2020 | Blog, PR
Big news folks – Firebrand has hired Lucy Allen, the former US Technology Sector Chair for Edelman. For those that don’t know – Edelman is the largest marketing communications agency in the world by revenue, and Lucy has been running its tech practice here...
by Morgan McLintic | Jan 29, 2020 | Blog, Digital Marketing, SEO
There are people who you meet and say to yourself: ‘Wow, I wish we could hire that guy.’ But the timing is wrong so you promise to stay in touch. Despite best intentions, the conversation goes no further. Sometimes, let’s be honest very rarely, the stars align and...
by Maura Lafferty | Jan 15, 2020 | Blog, PR
The Consumer Electronics Show, hosted by the Consumer Technology Association, can inspire angst. From exhibitors hoping to attract attention to their booth, to journalists wishing their inboxes were slightly more manageable, CES inspires strong opinions. How is the...
by Morgan McLintic | Dec 17, 2019 | Blog, PR
Well folks, it’s that time of year again, with CES pitching in full swing. Just as we did last year, here is our list of reporters who have told us or publicly tweeted that they aren’t going. So you can leave them off your pitch list for now. ...
