by Alastair Nee | Jul 17, 2024 | Blog, Content, Digital Marketing, Marketing, PPC
UTM parameters (Urchin Tracking Module parameters) are an essential and beloved tool in any digital marketer’s belt. These little tags added to the end of URLs – for inbound links, not internal website links – are used for tracking and analyzing the...
by Nicole Pytel | Jul 10, 2024 | Blog, Content, Digital Marketing, Marketing, PR
Bank failures, down rounds, layoffs, and potentially record-low funding for SaaS and enterprise software startups — we’ve all seen the doom-and-gloom headlines pouring out of Startupland this year. But there have also been some silver linings, like an uptick in IPOs...
by Lucy Allen | Jun 25, 2024 | Blog, Content, Digital Marketing, Marketing, PR
How do your startup marketing efforts measure up? How common are the challenges you’re facing? How unique are your strategies and tactics? We’ve got answers to all those questions in The Startup Marketer Outlook: In Pursuit of Peak Efficiency. The TL:DR Our exclusive...
by Ashley Przybyla and Shane Jordan | Jun 12, 2024 | Blog, Content, Digital Marketing, Marketing, SEO
If you publish a piece of content and no one knows it exists, is it really furthering your strategy? We hate to break it to you but if you’re doing content marketing or SEO without the other, you’re likely not reaping the full benefits of either. Bill Gates once...
by Nicole Pytel | Jun 5, 2024 | Blog, Content, Digital Marketing, Marketing, SEO
Email has always been the B2B marketing utopia of sorts — once you have people in your database, you can contact them anytime you want, without having to worry about your visibility being hampered by Google’s algorithm. However, Gemini in Gmail is bringing a rain...
by Alastair Nee | May 29, 2024 | Blog, Digital Marketing, Marketing, SEO
In a move long-dreaded by SEO professionals, Google Search Generative Experience (SGE) is moving out of its experimental phase in Search Labs and entering the public domain with the rollout of AI Overviews. While these innovative AI-generated summaries are set to...
