Firebrand logo
  • Solutions
    • Announce Funding
    • Build Brand Awareness
    • Generate More Leads
    • Reduce Cost per Lead
    • Launch a New Product
    • Be Found Online
  • Services
    • All Services
    • Public Relations
    • Digital Marketing
      • PPC
      • GEO
      • SEO
      • ABA
    • Multiplier Marketing
    • Audits
      • Content Marketing
      • Paid Media
      • SEO
      • Martech Configuration
  • Clients
    • Clients
    • Case Studies
    • Client Testimonials
  • Resources
    • Resource Center
    • Blog
    • Podcast
    • Deep Dives
    • Store
    • Newsletter
  • About
    • About Us
    • Why Firebrand
    • Team
    • Join
    • Values
    • Our Pledge
  • Contact
Best Practices for Repurposing Content

Best Practices for Repurposing Content

by Joel Engardio | Jun 27, 2019 | Blog, Content, Marketing, PR, Resources

If you’re a Lady Gaga fan and enjoyed her Oscar-nominated performance in last year’s hit movie A Star Is Born, you probably didn’t mind — or even know — that Barbra Streisand played the same role in 1976. As did Judy Garland in 1954 and Janet Gaynor in 1937. Pretty...
  • Clothing99 products
  • Uncategorized1414 products
  • Accessories1818 products

Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

  • Follow
  • Follow
  • Follow

Public Relations – Content Marketing –
Digital Marketing – Influencer Relations
© 2026 Firebrand Communications LLC
San Francisco, California, USA

Latest posts

Why Growth-Stage Companies Keep Underestimating the Impact of Brand Awareness

Jul 15, 2026

Your brand budget is usually the first thing that gets cut. Not because it doesn't work, just because it’s harder to defend. Demand generation produces metrics almost immediately, whereas brand is hard to measure. The problem is that demand gen and brand should not be...

How AI Visibility is Becoming a Board-Level Metric

Jul 1, 2026

At some point in the last year, someone in leadership asked you a version of these questions: Are we showing up in ChatGPT?  What does AI say about us?  Are our competitors appearing more than we are? If it hasn't happened yet, it will. AI visibility represents how...

Do AI brand pages get cited more in AI search results or are they just smoke and mirrors?

Jun 24, 2026

If AI tools are now a primary research channel for B2B buyers (and they are), then showing up in those answers isn't optional. It's where the consideration set gets built, before anyone visits your website or fills out a form. We've been building AI brand pages (also...

Quick Links

Home
Why Firebrand
Public Relations
Digital Marketing
Content Marketing
Clients
Join
Blog
Privacy Policy

Cookie Policy
AI Policy