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LinkedIn B2B Lead Generation Best Practices: A Quick Guide to Success

LinkedIn B2B Lead Generation Best Practices: A Quick Guide to Success

by Arman Khayyat | May 14, 2025 | Blog, Business, Digital Marketing, Marketing

Updated on 01/26/2026 LinkedIn is one of the most uniquely positioned platforms for B2B marketers when it comes to lead generation, combining scale, professional context, and targeting precision in a way no other ad platform does. As a network, LinkedIn has surpassed...
The Ultimate Guide to PPC Landing Pages

The Ultimate Guide to PPC Landing Pages

by Shane Jordan | Apr 17, 2024 | Blog, Digital Marketing, Marketing, SEO

How do you know if your PPC (Pay-Per-Click) landing pages are making the most of your valuable clicks? We created this comprehensive and convenient guide to show you how to measure and analyze the effectiveness of your landing pages for PPC campaigns. Get the...
The Definitive Guide to Blog SEO Best Practices

The Definitive Guide to Blog SEO Best Practices

by Shane Jordan | Jan 18, 2024 | Blog, Digital Marketing, Marketing, SEO

We’ve all heard the term “Content is king.” When it first emerged, the term referred to the internet’s future as a content marketplace. Roughly 30 years later, this statement still rings true. Read on to explore how blog content can be integral to a successful content...
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Latest posts

It’s Go Time for GEO

Feb 11, 2026

We’re nearing a tipping point in AI Search from initial experimentation to robust implementation, and it’s time for savvy tech marketers to take note.  I’ll admit to self-interest here since Firebrand sells Generative Engine Optimization services to get brands noticed...

What B2B Buyers Really Need from Your Content in 2026

Feb 4, 2026

The average B2B buying journey now takes 211 days, spans 76 touchpoints, and crosses nearly four different channels. Yet most content strategies are created as if buyers will read one blog post, download one asset, and book a demo. That assumption is quietly killing...

A Website Refresh Isn’t a Redesign: 5 Ways Brands Evolve Without Starting Over

Jan 28, 2026

At some point, every brand hits the same website moment. Nothing is broken. The content is still accurate. The site still works. It just doesn’t feel like you anymore. That’s usually when teams start talking about a redesign. But more often than not, starting over...

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