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Case Study – Amount (CM)

Case Study – Amount (CM)

by Meghan Jordan | Feb 20, 2026

Email Marketing Case Study Fueling Pipeline Growth with Email Marketing In an increasingly crowded fintech market with long, high-stakes buying cycles, Amount needed to stay top of mind with banking and credit union leaders — without relying on one-off campaigns or...
Case Study – Amount (CM & PPC)

Case Study – Amount (CM & PPC)

by Nicole Pytel | Apr 23, 2025

Content Marketing & PPC Case Study Fast-Tracking Awareness and Lead Gen at Scale Amount’s account origination platform helps financial institutions drive more revenue by streamlining and expanding their digital lending and deposit offerings. In a crowded...
Case Study – Launch by NTT Data (CM & PPC)

Case Study – Launch by NTT Data (CM & PPC)

by Meghan Jordan | Nov 21, 2024

Content Marketing & PPC Case Study Unprecedented Engagement from Multiplier Marketing Launch by NTT DATA helps large enterprises deliver bold digital experiences at transformative scale, which necessitates a campaign strategy that’s just as bold. With a dozen...
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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

Why Growth-Stage Companies Keep Underestimating the Impact of Brand Awareness

Jul 15, 2026

Your brand budget is usually the first thing that gets cut. Not because it doesn't work, just because it’s harder to defend. Demand generation produces metrics almost immediately, whereas brand is hard to measure. The problem is that demand gen and brand should not be...

How AI Visibility is Becoming a Board-Level Metric

Jul 1, 2026

At some point in the last year, someone in leadership asked you a version of these questions: Are we showing up in ChatGPT?  What does AI say about us?  Are our competitors appearing more than we are? If it hasn't happened yet, it will. AI visibility represents how...

Do AI brand pages get cited more in AI search results or are they just smoke and mirrors?

Jun 24, 2026

If AI tools are now a primary research channel for B2B buyers (and they are), then showing up in those answers isn't optional. It's where the consideration set gets built, before anyone visits your website or fills out a form. We've been building AI brand pages (also...

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