B2B Marketing Thought Leadership for the AI Era
The Firebrand blog covers B2B marketing strategies, ideas, and hard-won lessons that actually matter for tech and AI companies trying to build their brands in 2026 and beyond. From brand building to AI citation tracking to account-based PR, and paid media strategy. Sharp, specific, and grounded in what’s working for B2B AI brands right now.
Hiring our first team member
Firebrand has made its first hire. Here we take a look at the character and mindset you need for the first team members.
Five lessons from starting a new PR firm
1. Jump and people will catch you I get asked which clients I took from my former agency, and the...
How expectations shape experience
Customer expectations actually change their experience of a product or service. Marketers can prime expectations to improve satisfaction.
Why storytelling drives marketing outcomes
Stories are important – they capture attention and they drive action. Let’s take a look at what happens in our brains when we hear stories and how it impacts our behavior.
Six plots to make audiences take action
Recent studies in neuroscience have proven that stories shape emotions, and emotions drive actions. So which plots will make your stories more memorable?
A new challenge
After twenty years, I am leaving my agency, LEWIS. That’s a long time to work with one firm, especially in an industry where average tenure is three years. So I thought I’d take this chance to talk about two things – the importance of tenure, and what’s next for me personally.