B2B Marketing Thought Leadership for the AI Era
The Firebrand blog covers B2B marketing strategies, ideas, and hard-won lessons that actually matter for tech and AI companies trying to build their brands in 2026 and beyond. From brand building to AI citation tracking to account-based PR, and paid media strategy. Sharp, specific, and grounded in what’s working for B2B AI brands right now.
Six plots to make audiences take action
Recent studies in neuroscience have proven that stories shape emotions, and emotions drive actions. So which plots will make your stories more memorable?
A new challenge
After twenty years, I am leaving my agency, LEWIS. That’s a long time to work with one firm, especially in an industry where average tenure is three years. So I thought I’d take this chance to talk about two things – the importance of tenure, and what’s next for me personally.