B2B Marketing Thought Leadership for the AI Era
The Firebrand blog covers B2B marketing strategies, ideas, and hard-won lessons that actually matter for tech and AI companies trying to build their brands in 2026 and beyond. From brand building to AI citation tracking to account-based PR, and paid media strategy. Sharp, specific, and grounded in what’s working for B2B AI brands right now.
Seven Tips for a Successful First Webinar
In-person events have been canceled leaving many startups with holes in their lead funnel. A common approach to fill the void is to organize a webinar. But how do you go about that?
Marketing your startup in a pandemic
Startup marketing has evolved since the pandemic – but how and what’s coming next? We take a look at the data and best practices.
Firebrand hires Edelman US Tech Chair, Lucy Allen
Former Edelman US Tech Chair, Lucy Allen is joining Firebrand.
Digital Marketing Pioneer Shane Jordan joins Firebrand
Digital marketing supremo, Shane Jordan joins Firebrand
Tips for Startups to Stand Out in Media Coverage of CES
CES is the first major opportunity for press coverage in the year. But media success at the show requires careful preparation months before.
CES 2020: List of reporters NOT attending
CES 2020 media pitching is in full swing. Here’s a list of reporters who are NOT attending.
Successful influencer relationships in startup PR
Many people misunderstand the word “influencer.” This makes cultivating influencer relationships...
Holistic White Hat SEO Explained
There are countless strategies and techniques that marketing departments, startups and agencies...
Media Mix and Marketing Mix Optimization in the Digital Age
Every startup needs to develop messaging. Get it right and you’ll find the positioning and descriptions which resonate with target audiences. Getting there can be a challenge. Here are some pitfalls to avoid.
Customer Acquisition Cost – One Marketing Number To Rule Them All
Every startup needs to develop messaging. Get it right and you’ll find the positioning and descriptions which resonate with target audiences. Getting there can be a challenge. Here are some pitfalls to avoid.
Top Three Pitfalls Startups Should Avoid When Developing Messaging
Every startup needs to develop messaging. Get it right and you’ll find the positioning and descriptions which resonate with target audiences. Getting there can be a challenge. Here are some pitfalls to avoid.
Best Practices for Repurposing Content
Create once, use many. That’s the essence of content repurposing. But which content should be used again and how?
How to use content anchors and content clusters to improve your SEO
Content anchors and clusters will boost your search results. But what are they and how do you adopt this approach? Let’s take a look.
What to do when your competitor copies your messaging
Competitors will copy the best parts of your messaging. That can be annoying, but it can also help create momentum. Here’s how to respond and stay ahead of the pack.
Evaluating The News Value of Your Announcement
How much coverage should you expect from this announcement? Here’s how to assess the news value of your milestones to secure top-tier coverage.
How To Avoid Common Mistakes in Remarketing
Does an Account-Based Marketing Platform make sense? This post seeks to break it down and show you how to get the most out of it or your existing systems.
How long should your blog posts be?
What is the best length for a blog post to get social shares, comments and for search-engine optimization?
A Beginner’s Guide To Marketing Attribution
Attribution is essential for optimizing marketing programs. Learn the basics and transform theory into action. Understand what marketing attribution is and how it helps drive decision-making.