by Morgan McLintic | Mar 13, 2023 | Blog, Business, Digital Marketing, Marketing
Growing revenue is hard, especially for B2B startups that don’t have the brand awareness of industry giants. And it’s only getting harder as buyer committees get larger and budgets are condensed. Reaching your goals means marketing smarter — and part of being smarter...
by Maura Lafferty | Feb 28, 2023 | Blog, Content, Marketing, PR
Podcasting is changing rapidly. Whether it’s new podcasts sponsored by influencers or brands who want to boost their digital presence, or podcasts that are retired because they’re not driving results, there are as many ongoing changes to this landscape as there are...
by Morgan McLintic | Feb 23, 2023 | AI Tools, Blog, Content, Firebrand Labs, Marketing
It’s an exciting time to be a marketer. Generative AI has the potential to impact the way organizations market themselves and how those campaigns are developed to a degree few of us have seen. This shift in the use of AI is potentially greater than the changes that...
by Nicole Pytel | Feb 15, 2023 | Blog, Content, Marketing, PR
To say the B2B buying process is complicated is an understatement. If you’re selling a complex B2B solution, you need to cater to six to 10 decision-makers, each of whom is armed with four to five pieces of information they’ve gathered. And that doesn’t even include...
by Lucy Allen | Jan 31, 2023 | Blog, Content, Marketing, PR
There has never been a more exciting time to be in content marketing. For starters, content is playing an increasingly dominant role in the B2B buying process. Per Gartner, only 17% of the buying process is spent meeting with suppliers – which means that 83% is...
