by Morgan McLintic | Sep 20, 2023 | Blog, Business, Digital Marketing, Marketing, PPC
Attribution is hard. Understanding buyer behavior is just complex, period. On top of that, the martech is difficult to configure and often stops working when someone changes the sign-up flow, pushes a site update, or launches a lead magnet with an in-form success...
by Morgan McLintic | Sep 11, 2023 | Blog, Business, Marketing, PR
Fall is the time many startups begin planning for the following year. And for many, 2024’s plan includes an increased global footprint. But finding the right team to help you launch in new markets can be tricky. That’s why Firebrand has partnered with UK PR experts,...
by Maura Lafferty | Sep 8, 2023 | Blog, Marketing, PR
The Consumer Electronics Show (CES) is the biggest tech show on earth, and gathering under the bright lights of Las Vegas to showcase or even launch a new product is an essential milestone in nearly every consumer technology company’s coming of age. Companies bet big...
by Friends of Firebrand | Aug 28, 2023 | AI Tools, Blog, Friends of Firebrand, Marketing, Resources
Before I wander too far down the cost savings rabbit hole, I think it’s important to address the elephant in the room. And, in 2023, the elephant in every room is always generative AI. Could you save money in a content program using generative AI? Sure. You could also...
by Yasaman Sadeghi | Aug 18, 2023 | Blog, Marketing, SEO
Landing pages are an essential component in digital marketing. These pages are strategically designed to rank well in search results and drive leads and conversions for target personas. When created to target specific keywords, they can increase a website’s share of...
