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AI Press Release Optimization: GEO Strategy Best Practices

AI Press Release Optimization: GEO Strategy Best Practices

by Lucy Allen | Jul 30, 2025 | Blog, Business, Content, Digital Marketing, Marketing

Updated on 01/13/2026Every few years, someone proclaims that the press release is dead (and then goes on to argue that it isn’t actually dead, it’s just evolving…) Well, it’s that time again folks. This time around, we’re looking at how press releases are changing in...
What to Ask (and Not Ask) Your Potential PR Agency If You’re Looking to Unlock Better Media Coverage

What to Ask (and Not Ask) Your Potential PR Agency If You’re Looking to Unlock Better Media Coverage

by Lucy Allen | Jul 16, 2025 | Blog, Business, Content, Digital Marketing, Marketing

Updated on 01/13/2026“Can you get us into the Wall Street Journal?” As a PR agency, we get this question (or one very much like it) from prospects fairly often. The answer is usually “maaaaybe, it depends….” It depends on a whole host of factors. Who you are. What...
5 Ways to Boost Brand Visibility in AI Search Results

5 Ways to Boost Brand Visibility in AI Search Results

by Shane Jordan | May 28, 2025 | AI Tools, Blog, Marketing, PR

Updated on 01/21/2026 SEO is rapidly evolving, and you’re likely fielding all kinds of questions from executives, investors, and other stakeholders about it. As AI transforms how people search, engage with information, and make buying decisions, it’s no longer enough...
The Purr-suit of Relevance: What Brands Need to Understand About Newsjacking

The Purr-suit of Relevance: What Brands Need to Understand About Newsjacking

by Mr Cuddles | May 21, 2025 | AI Tools, Blog, Marketing, PR

It can be chic to crash a party. As you might imagine, being a lion who roams the streets of San Francisco means I know a thing or two about showing up where I’m unexpected. You arrive, people look at you like, “how did he get in?” and you get to carry on, surrounded...
SEO & AI: How to Measure AI Web Traffic

SEO & AI: How to Measure AI Web Traffic

by Shane Jordan | Jan 29, 2025 | AI Tools, Blog, Digital Marketing, Marketing, SEO

Originally published on 01/29/2025Updated on 03/24/2025 to include details on AI Search IntentUpdated on 01/13/2026 As online user behavior continues to evolve, digital marketers must constantly adapt to new technologies and methods of measuring marketing data. The...
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Latest posts

Are PPC Services Worth it for Early-stage Tech Startups?

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You've built something genuinely great.  Your product solves a real problem, your team believes in it, and your roadmap is solid.  There's just one problem: nobody knows you exist.  For early-stage tech startups, this is the quiet crisis that kills momentum before it...

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Content will always be the foundation of B2B marketing. It’s how brands explain what they do, articulate their point of view, and support buyers throughout long, complex journeys. The challenge is that content no longer succeeds on quality alone. The environment it...

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The click is dying. And if you're a marketer, that likely brings a wave of anxiety.  For decades, the click was our north star, proof that our content worked, our messaging resonated, our strategy succeeded. We obsessed over click-through rates, celebrated traffic...

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