by Morgan McLintic | Apr 4, 2023 | Content, Digital Marketing, Marketing, PPC, PR, SEO
Startups are in a war for attention and need to compete fiercely for sales — and marketing plays a vital role in their success. In fact, poor marketing is one of the main reasons startups fail (CB Insights), and it’s a key driver for valuation (CFI). You need an...
by Maura Lafferty | Mar 24, 2023 | Blog, Content, Marketing, PR
Everyone’s public relations program, from the best-resourced corporate team to the smallest startup, is under pressure these days. Earned media placements are hard to come by in a world with a 4:1 ratio of PR folks to journalists, and each dollar counts. The CMO...
by Chris Ulbrich | Mar 17, 2023 | Blog, Content, Marketing, PR
If you work long enough in technology, you come to realize that most years fall into one of two categories: good news years or bad news years. Not quite three months in, it’s clear that 2023 is going to be one of the latter. Not a bad news year, but a bad news year —...
by Morgan McLintic | Mar 13, 2023 | Blog, Business, Digital Marketing, Marketing
Growing revenue is hard, especially for B2B startups that don’t have the brand awareness of industry giants. And it’s only getting harder as buyer committees get larger and budgets are condensed. Reaching your goals means marketing smarter — and part of being smarter...
by Maura Lafferty | Feb 28, 2023 | Blog, Content, Marketing, PR
Podcasting is changing rapidly. Whether it’s new podcasts sponsored by influencers or brands who want to boost their digital presence, or podcasts that are retired because they’re not driving results, there are as many ongoing changes to this landscape as there are...
