by Morgan McLintic | Sep 23, 2025 | Blog, Business, Digital Marketing, Marketing, PR
Every year, I write a post celebrating the anniversary of our PR and growth marketing agency Firebrand. It’s an opportunity to mark a milestone, review the past 12 months, thank clients and the team. I might call out a few highlights, like our new GEO service or the...
by Nicole Pytel | Sep 17, 2025 | Blog, Business, Content, Digital Marketing, Marketing
Updated on 01/15/2026 Most B2B content strategies are dead on arrival. Not because the team isn’t trying, but because they’re still chasing a funnel that no longer exists. Today’s buyers don’t follow linear paths. They search, ghost, lurk, and shortlist without...
by Alastair Nee | Sep 9, 2025 | Blog, Digital Marketing, Marketing
Brand awareness has always been the unsung hero of marketing, but with buyers scrolling through new search result experiences and AI-generated answers, zero-click behavior is turning quality impressions at scale into gold. At the same time, erosion of brand trust,...
by Morgan McLintic | Sep 3, 2025 | Blog, Digital Marketing, Marketing, PR
Updated on 01/27/2026 AI search is multiplying the impact of PR programs. 89% of LLM citations come from earned sources, including 27% from journalistic outlets. This recent survey by Muck Rack has been excitedly received by PR teams. Not only does media coverage...
by Yasaman Sadeghi | Aug 26, 2025 | Blog, Digital Marketing, Marketing
Updated on 01/13/2026Think of FAQs as the Swiss Army knife of your product pages — small, unassuming, but absurdly useful. Not only do they answer customer questions before they even have to click Contact Us, they also make search engines and generative AI tools...
