by Morgan McLintic | Aug 15, 2017 | Blog, PR
PR implications of the Google Memo We spoke to PRWEEK recently about the anti-diversity memo crisis at Google. There were questions about how Google was handling the issue given their silence. Then CEO, Sundar Pichai, stepped in, cutting short his vacation stating the...
by Morgan McLintic | Jun 16, 2017 | Blog, PR
Like many good PR agencies, we’re hiring at present, which means we have job ads live and are sharing the vacancy over social channels to attract job-seeking talent. We’ve had hundreds of applications as a result–and we’re amazingly grateful for the interest....
by Maura Lafferty | Jun 15, 2017 | Blog, Marketing, PR
Last week, Firebrand attended TechCrunch Sessions: Justice. The first in a new series of nationwide events, the event was hosted at the Alamo Drafthouse in the Mission. The program featured speakers discussing issues of justice that affect a range of citizens. Topics...
by Morgan McLintic | May 24, 2017 | Blog, Digital Marketing, PR, Resources
Website template is broken. Go straight to WordPress Hell. Do not pass Go. Do not collect $200. Summary Our WordPress template broke leaving us with a messed-up website we couldn’t update This is a major problem for a small business recruiting and signing...
by Morgan McLintic | May 17, 2017 | Blog, Marketing, PR
Today Frame announces its $16m Series A lead by Bain Capital Ventures, Microsoft Ventures, CNTP and In-Q-Tel. We’ve all seen the wave of SaaS software move applications to the cloud. But the fact is there are many other apps which will never be SaaS-based....
by Morgan McLintic | Mar 29, 2017 | Blog, Marketing, PR
We’re delighted to see the news out today that GPU-powered data analytics company, MapD has closed a $25m B Series round led by NEA, with investors including NVIDIA, Vanedge Capital and Verizon Ventures. Occasionally you come across a company with technology...
by Morgan McLintic | Feb 23, 2017 | Blog, Marketing, PR
The first priority when starting a new firm is to build up the roster, hire the core team, establish the processes and get some reference campaigns. You can’t build a business by saying ‘no’. So you’re not too concerned about your ‘target client’....
by Morgan McLintic | Jan 31, 2017 | Blog, Marketing, PR
The role of job titles For most businesses, job titles convey two important pieces of information – seniority and specialism. If you have a team of people who don’t know each other personally, it’s vital to give them a framework for how to interact. The job...
by Morgan McLintic | Jan 10, 2017 | Blog, Content, Marketing, PR
Help A Reporter Out (or HARO) is a tool used by journalists to find sources, and by communications teams to pitch experts. The reporter writes a brief summary of what they need, and these are sent to a mailing list three times a day. Comms teams then respond with...
by Morgan McLintic | Dec 30, 2016 | Blog, Content, Marketing, PR
Twitter is rolling out a 360 livestream video feature. PRWEEK asked us what it means to the company and to brands. For Twitter, it makes sense to integrate Periscope into the main platform more closely. For brands with a strong Twitter presence, it’s an...
