by Lucy Allen | May 13, 2020 | Blog, PR
Startup marketers are in uncharted territory. Since the pandemic started, you’ve changed your messaging, added a COVID-19 response page to your website, cancelled your events, and reworked your budget. But now you’re left with a hole in the lead funnel. So how do you...
by Morgan McLintic | Feb 28, 2020 | Blog, PR
Big news folks – Firebrand has hired Lucy Allen, the former US Technology Sector Chair for Edelman. For those that don’t know – Edelman is the largest marketing communications agency in the world by revenue, and Lucy has been running its tech practice here...
by Morgan McLintic | Jan 29, 2020 | Blog, Digital Marketing, SEO
There are people who you meet and say to yourself: ‘Wow, I wish we could hire that guy.’ But the timing is wrong so you promise to stay in touch. Despite best intentions, the conversation goes no further. Sometimes, let’s be honest very rarely, the stars align and...
by Maura Lafferty | Jan 15, 2020 | Blog, PR
The Consumer Electronics Show, hosted by the Consumer Technology Association, can inspire angst. From exhibitors hoping to attract attention to their booth, to journalists wishing their inboxes were slightly more manageable, CES inspires strong opinions. How is the...
by Morgan McLintic | Dec 17, 2019 | Blog, PR
Well folks, it’s that time of year again, with CES pitching in full swing. Just as we did last year, here is our list of reporters who have told us or publicly tweeted that they aren’t going. So you can leave them off your pitch list for now. ...
by Maura Lafferty | Oct 23, 2019 | Blog, PR
Many people misunderstand the word “influencer.” This makes cultivating influencer relationships opaque for many. Nearly every month there is a story of an aspiring influencer scamming respectable business people. Naturally, this can inspire some concern. Executives...
by Alastair Nee | Oct 3, 2019 | Blog, Digital Marketing, Marketing, Resources, SEO
There are countless strategies and techniques that marketing departments, startups and agencies have in their SEO toolkits but not all are equally effective or ethical. Implementing long-term, modern SEO techniques that comply with search engine rules and policies and...
by Firebrand Team | Aug 27, 2019 | Blog, Digital Marketing
What is a media mix and marketing mix? Media mix and marketing mix refer to the ratio between marketing channels, budget, and results across the universe of marketing activity. Media mix and marketing mix analysis are decision-making tools which: Help marketers...
by Firebrand Team | Aug 13, 2019 | Blog, Digital Marketing
Efficiency in marketing is essential for startups. This is why understanding customer acquisition cost (CAC), also called cost per acquisition (CPA), and its calculation is so important. What is CAC? Customer acquisition cost is the amount it costs to acquire a new...
by Morgan McLintic | Jul 18, 2019 | Blog, Content, PR
Every startup needs to develop messaging. It’s a process which the company will go through several times during its growth trajectory. For many, it may conjure images of introspective meetings searching for the ‘mot juste’. In others, the process reveals distinct...
