by Maura Lafferty | Apr 26, 2019 | Blog, PR, Resources
Every startup wants to make news. But how much should you expect from a corporate update, product launch or even your funding round? You want to be ambitious with your media goals but also have realistic expectations about media coverage. But how? There are lots of...
by Firebrand Team | Apr 18, 2019 | Blog, Digital Marketing, Marketing, Resources
Remarketing typically includes display remarketing, dynamic banner remarketing, video remarketing, and social media remarketing. It’s a go-to approach in the paid media digital marketing world. But doing remarketing correctly requires thought, strategy and execution...
by Joel Engardio | Jan 11, 2019 | Blog, Content, Digital Marketing, PR, Resources
The great American novelist and humorist Mark Twain lived before the advent of blogs, but his view on writing length still resonates today: “I didn’t have time to write a short letter,” he famously said. “So I wrote a long one instead.” Writing succinctly takes...
by Firebrand Team | Dec 4, 2018 | Blog, Digital Marketing, Marketing, Resources
As companies consider Account-Based Marketing (ABM) strategies, one question consistently comes up: should we invest in a dedicated platform to support our digital marketing program? Just as there’s no specific time for a startup to begin adopting ABM strategies,...
by Morgan McLintic | Apr 13, 2018 | Blog, PR, Resources
Many PR campaigns fail to deliver required results. That’s a waste of time and resources which tech startups can ill-afford. Every situation is different but here are five PR mistakes which early stage companies often make: 1. Hiring a PR firm too soon Most startups...
by Alastair Nee | Sep 11, 2017 | Blog, Business, Content, Digital Marketing, Marketing, Resources
As a Digital Marketing Manager in an agency environment, finding new insights on ad optimization for clients is critical to maximizing their effectiveness. There is a plethora of information online when it comes to optimizing Adwords ads, which gives you many more...
