by Theresa Carper | Oct 17, 2023 | Blog, Business, Content, Marketing, PR, Social
Marketing writers love to debate whether B2B brands can be funny. It’s a silly dispute to begin with. I like to picture these marketers as serious philosophers gathered around a marble slab, conducting this Socratic dialogue in hushed tones. “What about that MailChimp...
by Nicole Pytel | Sep 27, 2023 | Blog, Digital Marketing, Marketing, PR
Fire up (phrasal verb): to start something by lighting a fire; to cause something to start working; to fill someone with energy or enthusiasm Enjoy all of this and more in our new podcast FiredUp! Whether you’re lighting the kindling at an early-stage startup or...
by Morgan McLintic | Sep 25, 2023 | Blog, Business, Digital Marketing, Marketing, PR
Firebrand turns seven this month as we face our first slowdown in the tech sector. And TLDR – we are stronger now than ever. While we all knew the ZIRP-fueled growth could not last, you can’t be sure how an agency (or its startup clients) will handle its first...
by Morgan McLintic | Sep 11, 2023 | Blog, Business, Marketing, PR
Fall is the time many startups begin planning for the following year. And for many, 2024’s plan includes an increased global footprint. But finding the right team to help you launch in new markets can be tricky. That’s why Firebrand has partnered with UK PR experts,...
by Maura Lafferty | Sep 8, 2023 | Blog, Marketing, PR
The Consumer Electronics Show (CES) is the biggest tech show on earth, and gathering under the bright lights of Las Vegas to showcase or even launch a new product is an essential milestone in nearly every consumer technology company’s coming of age. Companies bet big...
by Nicole Pytel | Aug 4, 2023 | Blog, Marketing, PR, Social
With small teams and intense revenue pressure, the headwinds at a B2B startup can oftentimes feel gale-force. Don’t compound the challenge by making critical content marketing mistakes. In all my years of startup marketing, I’ve seen five massive mistakes pop up far...
