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Tech Marketing Predictions for 2026

Tech Marketing Predictions for 2026

by Morgan McLintic | Dec 3, 2025 | Blog, Business, Digital Marketing, Marketing, PR

It’s Predictions Season! Over the past few years, we’ve had a pretty good track record, and sparked some of our most popular podcast episodes. And spoiler alert, we got 85% of them right for 2025. Not bad. Let’s dive in for some tech marketing predictions for 2026: PR...
Firebrand Turns 9: Welcome to the AI Era of  PR and Marketing

Firebrand Turns 9: Welcome to the AI Era of PR and Marketing

by Morgan McLintic | Sep 23, 2025 | Blog, Business, Digital Marketing, Marketing, PR

Every year, I write a post celebrating the anniversary of our PR and growth marketing agency Firebrand. It’s an opportunity to mark a milestone, review the past 12 months, thank clients and the team. I might call out a few highlights, like our new GEO service or the...
How to Align PR and GEO for Maximum AI Visibility

How to Align PR and GEO for Maximum AI Visibility

by Morgan McLintic | Sep 3, 2025 | Blog, Digital Marketing, Marketing, PR

Updated on 01/27/2026 AI search is multiplying the impact of PR programs. 89% of LLM citations come from earned sources, including 27% from journalistic outlets. This recent survey by Muck Rack has been excitedly received by PR teams. Not only does media coverage...
Lessons Learned From 100 B2B Marketing Podcast Episodes

Lessons Learned From 100 B2B Marketing Podcast Episodes

by Morgan McLintic | Aug 13, 2025 | Blog, Marketing, PR

Our startup marketing podcast, FiredUp!, has just published its 100th episode. It’s a milestone. So beyond thanking our listeners, guests, and the amazing team behind the scenes, we wanted to share a few lessons learned from reaching triple digits. Let’s be clear:...
5 Ways to Boost Brand Visibility in AI Search Results

5 Ways to Boost Brand Visibility in AI Search Results

by Shane Jordan | May 28, 2025 | AI Tools, Blog, Marketing, PR

SEO is rapidly evolving, and you’re likely fielding all kinds of questions from executives, investors, and other stakeholders about it. As AI transforms how people search, engage with information, and make buying decisions, it’s no longer enough to optimize just for...
The Purr-suit of Relevance: What Brands Need to Understand About Newsjacking

The Purr-suit of Relevance: What Brands Need to Understand About Newsjacking

by Mr Cuddles | May 21, 2025 | AI Tools, Blog, Marketing, PR

It can be chic to crash a party. As you might imagine, being a lion who roams the streets of San Francisco means I know a thing or two about showing up where I’m unexpected. You arrive, people look at you like, “how did he get in?” and you get to carry on, surrounded...
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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

How AI Visibility is Becoming a Board-Level Metric

Jul 1, 2026

At some point in the last year, someone in leadership asked you a version of these questions: Are we showing up in ChatGPT?  What does AI say about us?  Are our competitors appearing more than we are? If it hasn't happened yet, it will. AI visibility represents how...

Do AI brand pages get cited more in AI search results or are they just smoke and mirrors?

Jun 24, 2026

If AI tools are now a primary research channel for B2B buyers (and they are), then showing up in those answers isn't optional. It's where the consideration set gets built, before anyone visits your website or fills out a form. We've been building AI brand pages (also...

How PPC Works for B2B – Building Lead Gen Through Awareness

Jun 17, 2026

Here’s a familiar story: a fast-growing B2B company comes under revenue pressure and decides it’s time to prioritize leads at all cost. They take the “logical” step and pull every dollar from anything that doesn't directly produce an MQL. After all, why spend money on...

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