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Tips for Marketing in a Recession (or Whatever This Is)

Tips for Marketing in a Recession (or Whatever This Is)

by Patrick Brady | Jan 7, 2023 | Blog, Digital Marketing, Marketing, PPC, SEO

Whether the economic fundamentals are falling apart, the Fed is trying to fix a supply chain through demand, or corporate America just feels like the vibes are off, the results are the same – your marketing budget is likely getting cut and performance is going under...
10 Quick Tips for LinkedIn B2B Lead Generation

10 Quick Tips for LinkedIn B2B Lead Generation

by Alastair Nee | Aug 1, 2022 | Blog, Digital Marketing, PPC

Most savvy B2B marketers will agree that LinkedIn B2B lead generation is one of the most successful tools in their digital marketing kit. Just look at the data – 96% of B2B marketers used LinkedIn to distribute content and 80% of B2B marketers put paid media spend...
How Google Display Ads Drive Marketing Results for B2B Startups

How Google Display Ads Drive Marketing Results for B2B Startups

by Alastair Nee | Nov 5, 2021 | Blog, Digital Marketing, PPC

Between competing with established vendors and standing out against the throngs of noisy competitors, it can be hard for B2B startups to even show up on a potential customer’s radar, let alone make a conversion. Gone are the days when a really great product could sell...
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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

Why Growth-Stage Companies Keep Underestimating the Impact of Brand Awareness

Jul 15, 2026

Your brand budget is usually the first thing that gets cut. Not because it doesn't work, just because it’s harder to defend. Demand generation produces metrics almost immediately, whereas brand is hard to measure. The problem is that demand gen and brand should not be...

How AI Visibility is Becoming a Board-Level Metric

Jul 1, 2026

At some point in the last year, someone in leadership asked you a version of these questions: Are we showing up in ChatGPT?  What does AI say about us?  Are our competitors appearing more than we are? If it hasn't happened yet, it will. AI visibility represents how...

Do AI brand pages get cited more in AI search results or are they just smoke and mirrors?

Jun 24, 2026

If AI tools are now a primary research channel for B2B buyers (and they are), then showing up in those answers isn't optional. It's where the consideration set gets built, before anyone visits your website or fills out a form. We've been building AI brand pages (also...

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