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Tips for Marketing in a Recession (or Whatever This Is)

Tips for Marketing in a Recession (or Whatever This Is)

by Patrick Brady | Jan 7, 2023 | Blog, Digital Marketing, Marketing, PPC, SEO

Whether the economic fundamentals are falling apart, the Fed is trying to fix a supply chain through demand, or corporate America just feels like the vibes are off, the results are the same – your marketing budget is likely getting cut and performance is going under...
10 Quick Tips for LinkedIn B2B Lead Generation

10 Quick Tips for LinkedIn B2B Lead Generation

by Alastair Nee | Aug 1, 2022 | Blog, Digital Marketing, PPC

Most savvy B2B marketers will agree that LinkedIn B2B lead generation is one of the most successful tools in their digital marketing kit. Just look at the data – 96% of B2B marketers used LinkedIn to distribute content and 80% of B2B marketers put paid media spend...
How Google Display Ads Drive Marketing Results for B2B Startups

How Google Display Ads Drive Marketing Results for B2B Startups

by Alastair Nee | Nov 5, 2021 | Blog, Digital Marketing, PPC

Between competing with established vendors and standing out against the throngs of noisy competitors, it can be hard for B2B startups to even show up on a potential customer’s radar, let alone make a conversion. Gone are the days when a really great product could sell...
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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

How PPC Works for B2B – Building Lead Gen Through Awareness

Jun 17, 2026

Here’s a familiar story: a fast-growing B2B company comes under revenue pressure and decides it’s time to prioritize leads at all cost. They take the “logical” step and pull every dollar from anything that doesn't directly produce an MQL. After all, why spend money on...

What is Schema Markup in Layman’s Terms, and Does It Help With AI Optimization (GEO)?

Jun 10, 2026

Schema markup has been around since 2011, calmly doing its job in the background while most marketers focused on keywords, backlinks, and content. It never really had its moment in the spotlight. That might finally be changing.   What is Schema Markup? So, what...

Brand Awareness Advertising for B2B: Playing the Smartest Long Game for Your Brand

Jun 3, 2026

The B2B buyer's shortlist is set before your sales team even knows a deal exists. Buyers arrive with four or five names already in mind, and they buy from that list 95% of the time. Meanwhile, AI search tools are drafting those shortlists before any human researcher...

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