by Patrick Brady | Jul 2, 2025 | Blog, Business, Digital Marketing, Marketing, PPC
Digital advertising offers an unmatched ability for advertisers both large and small to scale their efforts and achieve measurable results. But with such opportunity comes risk. Click fraud, along with its more advanced counterpart, lead generation (lead gen) fraud,...
by Nicole Pytel | Jun 18, 2025 | Blog, Business, Content, Digital Marketing, Marketing
If you’re trying to get more out of your 2025 marketing strategy, you need a millennial cheat sheet. I’m a millennial myself — I remember when hearing “You’ve got mail!” felt like tech nirvana, and now I’m leading content and growth strategies for B2B tech...
by Alastair Nee | Jun 3, 2025 | Blog, Business, Digital Marketing, Marketing
The Communicator Awards has recognized Firebrand with an Award of Distinction in the Integrated & Multi-Channel Business to Business Campaign category for our work with VMware. This win celebrates a bold, integrated push to reposition VMware as the “trendsetters”...
by Arman Khayyat | May 14, 2025 | Blog, Business, Digital Marketing, Marketing
LinkedIn is one of the most uniquely positioned platforms for B2B marketers when it comes to lead generation, combining scale, professional context, and targeting precision in a way no other ad platform does. As a network, LinkedIn has surpassed 1 billion users...
by Alastair Nee | Apr 14, 2025 | Blog, Business, Digital Marketing, Marketing
Ahoy, matey! We’re entering uncharted waters — new lands where old maps are no longer accurate. Just as Magellan once sailed beyond the horizon, naming newly discovered routes as he went, today’s marketers are navigating the unknown frontier of AI-driven...
by Arman Khayyat | Mar 26, 2025 | Blog, Digital Marketing, Marketing, SEO
HTTP status codes (or HTTP response codes) are the “internet equivalent” of a conversation between your browser and the server. They communicate whether things between the two are functioning properly. In the realm of SEO, status codes are one of the most important...
