by Alastair Nee | Oct 3, 2019 | Blog, Digital Marketing, Marketing, Resources, SEO
There are countless strategies and techniques that marketing departments, startups and agencies have in their SEO toolkits but not all are equally effective or ethical. Implementing long-term, modern SEO techniques that comply with search engine rules and policies and...
by Firebrand Team | Aug 27, 2019 | Blog, Digital Marketing
What is a media mix and marketing mix? Media mix and marketing mix refer to the ratio between marketing channels, budget, and results across the universe of marketing activity. Media mix and marketing mix analysis are decision-making tools which: Help marketers...
by Firebrand Team | Aug 13, 2019 | Blog, Digital Marketing
Efficiency in marketing is essential for startups. This is why understanding customer acquisition cost (CAC), also called cost per acquisition (CPA), and its calculation is so important. What is CAC? Customer acquisition cost is the amount it costs to acquire a new...
by Theresa Carper | Jun 6, 2019 | Blog, Content, Digital Marketing, Resources
While there’s a thousand different ways to do SEO, the strategy around building content anchors and content clusters has lately garnered a lot of buzz. Content clusters and content anchors, which are also called “pillar pages,” refer to a content-centric SEO...
by Morgan McLintic | May 7, 2019 | Blog, Content, Digital Marketing, Marketing, PR
Startup marketing is a contact sport. If you make a good play, you can be sure your competitors will copy it. Just as you’ll be watching what they do and improving their best moves. Some companies are blatant about it — literally mimicking positioning, copying your...
by Firebrand Team | Apr 18, 2019 | Blog, Digital Marketing, Marketing, Resources
Remarketing typically includes display remarketing, dynamic banner remarketing, video remarketing, and social media remarketing. It’s a go-to approach in the paid media digital marketing world. But doing remarketing correctly requires thought, strategy and execution...
