by Joel Engardio | Jan 11, 2019 | Blog, Content, Digital Marketing, PR, Resources
The great American novelist and humorist Mark Twain lived before the advent of blogs, but his view on writing length still resonates today: “I didn’t have time to write a short letter,” he famously said. “So I wrote a long one instead.” Writing succinctly takes...
by Firebrand Team | Jan 9, 2019 | Blog, Digital Marketing, Marketing
If reading long blog posts online isn’t your thing, this entire post can be downloaded as a formatted pdf. What Is Marketing Attribution? In the context of digital marketing, marketing attribution is a math problem for assigning recognition of an outcome to an...
by Morgan McLintic | Dec 18, 2018 | Blog, PR
The Consumer Electronics Show (CES 2019) is almost upon us – January 8-11, 2019. That means every exhibiting tech company is full throttle pitching media and probably has been for several weeks, even months. Not every reporter on the CES media...
by Morgan McLintic | Dec 10, 2018 | Blog, PR
It’s easy to understand why spokespeople prefer email instead of phone interviews with reporters. Email responses are well-crafted, can’t be misquoted, and are low pressure. A written statement can be drafted by comms professionals and thoroughly vetted. But...
by Firebrand Team | Dec 4, 2018 | Blog, Digital Marketing, Marketing, Resources
As companies consider Account-Based Marketing (ABM) strategies, one question consistently comes up: should we invest in a dedicated platform to support our digital marketing program? Just as there’s no specific time for a startup to begin adopting ABM strategies,...
by Maura Lafferty | Oct 17, 2018 | Blog, Digital Marketing, Marketing, PR
October is a busy month filled with preparations for Halloween, hayrides, and PR strategy! As you review your plans for media outreach, keep these ten tips from trick-or-treaters in mind: 1. Pick a creative costume to stand out from other trick-or-treaters There are...
