by Maura Lafferty | Nov 15, 2022 | Blog, Content, Marketing, PR
Search engines and the web are the most convenient and common starting point for journalists reporting on your company’s business trends in 2022. According to the MuckRack State of Journalism for 2022, 57% of journalists get their news from online newspapers or...
by Yasaman Sadeghi | Oct 20, 2022 | Blog, Digital Marketing, Marketing
GIFs – love them or hate them, these bite-size animations have proven themselves to be a powerful tool in social media marketing strategies. What was once just a niche medium for communicating sentiments without text, has evolved into a highly effective tactic that...
by Ian Lipner | Oct 6, 2022 | Blog, Digital Marketing, PR
Hiring a marketing agency can be a big milestone for a startup. It usually follows an intense period of creation and a rewarding series of hard-earned validations. Often, it signals a new set of aspirations. It means there’s a product that works, some customers who...
by Morgan McLintic | Sep 16, 2022 | Blog, Digital Marketing, PR
Firebrand turns six this month after another strong year. We’ve all heard of ‘Quiet Quitting.’ Well, I’d characterize this year as ‘Quiet Crushing’ – driving outcomes for clients deep in the trenches and making it happen. Doing it because you love to do it. Working...
by Yasaman Sadeghi | Sep 9, 2022 | Blog, Digital Marketing, Marketing, SEO
URL optimization is one of the most overlooked, but effective means of improving your Search Engine Optimization (SEO). It’s also one of the easiest, yet misunderstood SEO strategies. While it may not be at the top of your priority list, URL structure optimization is...
by Morgan McLintic | Aug 23, 2022 | Blog, Content, Digital Marketing, Marketing
Gated vs ungated content is a surprisingly fiery debate. The ungated camp argues that ungated content casts a wider net, and offers the opportunity for wider distribution, creating more purchase opportunities. Some developers even feel content-gating is too...
